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Public Relations Specialist

Publication or Company 
Industry  Public Relations
Benefits 401K/403B, Bonuses, Dental, Flexible Hours, Health
Job Duration Full Time
Job Location Seattle, WA
Job Requirements Redfin's mission is to reinvent real estate in the consumer's favor, and we’re building a world-class communications team to tell our story. The company is seeking a PR Specialist, reporting to a PR Manager, on the communications team. This person would focus primarily on regional media relations in several major U.S. markets, oversee the communications strategy and driving local market coverage in these areas. They will develop, maintain and own relationships with journalists and other members of the media in several Redfin markets. We are looking for someone ambitious and driven, who loves PR, and who has an interest in becoming a real estate expert in no time.

Required Experience

Three to five years of PR experience.
Real estate, economics, or other data-driven experience a plus.
Bachelor’s degree.

Required Skills and Talents

Natural storyteller: You’ve got an ear for a good story, and the ability to capture the interest of your audience.
Relationship builder: You like to get to know reporters and know what it takes to be a trusted resource.
Strong writer: You can whip out blogs, press releases, pitches, with personality and precision.
Analytical mind: You aren’t afraid of a few numbers; you know when to use a median rather than an average.
Team player: As a member of a small team, you’ll work on a diverse array of projects, often all at the same time. You don’t mind rolling up your sleeves to get the job done.
Reliable professional: You are organized, detail oriented and self-directed. You take personal responsibility for your results and you don’t let things fall through the cracks. News junkie: you subscribe to all sorts of magazines and blogs.
Real estate: you love real estate, and love Redfin.


Oversee and execute on the local communications strategy for your markets.
Establish, develop, and maintain relationships with targeted regional journalists and serve as a resource for ideas and data.
Support Redfin’s efforts to gain recognition as an authority on local real estate in markets Redfin already serves by securing coverage for Redfin’s Real-Time market reports to local reporters.
Partner with the real estate data team to identify new real estate trends, gathering agent anecdotes and analyzing data to back them up.
Create and manage media opportunities for Redfin’s real estate operations professionals, including media preparation and follow-up.
Develop newsworthy ideas to promote Redfin’s website and mobile features and tools.
Support the communications team’s efforts related to company positioning and branding.
About Our Company Redfin's mission is to reinvent real estate in the consumer’s favor.

Redfin got its start inventing map-based search. Everyone told us the easy money was in running ads for traditional brokers, but we couldn’t stop thinking about how different real estate would be if it were designed from the ground up, using technology and totally different values, to put customers first.

So we joined forces with agents who wanted to be customer advocates, not salesmen. Since these were our own agents, we could survey each customer on our service and pay a bonus based on the review.

We deepened our technology beyond the initial search to make the home tour, the listing debut, the escrow process, the whole process, faster, easier and worry-free.

And we gave customers more value, not just by saving each thousands in fees, but by investing in every home we sell, by measuring our performance and improving constantly.

This is how real estate would be if it were designed just for you, because, well, it was.