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US Marketing Coordinator

Publication or Company 
Industry  Marketing, Public Relations
Job Duration Full Time
Job Location New York, NY
Job Requirements Job Description:

US PR and Marketing Coordinator

The Rug Company, the leading creator of handmade designer rugs, is looking for a US PR & Marketing coordinator to work out of their New York office supporting the the Head of PR & Marketing in London. It is a unique opportunity to work within this dynamic British design company during an exciting period of growth. The role is part of the marketing department, but the job entails working closely with many other areas of the company including the Studio, Production and sales.

Main Purpose of the job

Your main purpose will be to support the Marketing and PR activities within The Rug Company, helping to increase the profile and reputation of the brand in the US, driving footfall into the 6 US showrooms and online. The US Marketing coordinator is based in New York and works closely with the Director of Marketing who based in London.

The New York office is fast paced and demanding, and the role involves a high level of administration, requiring excellent organizational skills, attention to detail, enthusiasm and determination.


- To coordinate with an outside PR firm to run an efficient US press office, liaising promptly and accurately with journalists, fulfilling image requests and product loans, formatting press releases in Photoshop

-To manage all other administrative aspects of the press office (logging all requests, scanning and filing and distributing press and online coverage, gate- keeping the US media database).

-To support the PR and Marketing role in every aspect, both within the US and our other overseas shops.

-To assist in creating the annual media plan and media budget. Oversee all insertion orders, invoicing, and coordinate creative being submitted on time.

-To assist with the events schedule for the year, helping with the planning and execution of events for The Rug Company in the US, small and large scale.

-Developing and implementing The Rug Company’s digital newsletter program, creating monthly newsletters.

-To over see all aspects of the US Loyalty program for The Rug Company’s top clients.

-To assist in maintaining stock of branded marketing materials such as catalogues, sample sets, stationary, and information sheets on collections.

-Administrative duties to help the smooth running of The Rug Company’s working relationships with its guest designers.

-To coordinate with other teams within the company including production, sales and the design studio to help the smooth running of many different tasks.

Personal attributes

- In addition to having excellent writing and organizational skills, attention to detail and a hard working approach, you will need to be personable, well presented and driven.
- Two to three years experience in a PR or Marketing role within a luxury organization is highly preferred, along with genuine interest in the design industry.
- Photoshop skills would be preferable, as well as previous experience with Email marketing software such as campaign monitor.

Salary Dependent Upon Experience
About Our Company Founded in 1997, The Rug Company is the leading International design brand producing the finest designer and contemporary rugs in the world. The brand now has 23 showrooms worldwide.

The Rug Company is the collaborative effort of 1,662 people. From the spinners and weavers, to the people who deliver and lay the finished rug, the result of all these diverse and individual contributions is a hand-knotted rug that will last for generations.