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Marketing Associate

Publication or Company 
Industry  Internet/Online/New Media
Benefits 401K/403B, Dental, Flexible Hours, Health
Job Duration Full Time
Job Location New York, NY
Experience Level 3 years
Job Requirements ABOUT The Role:
The Trade Marketing Associate will work closely with the Public Relations/Marketing Team to help with trade-marketing strategy by supporting the sales team on initiatives for increasing relevance and visibility in the marketplace. These B2B marketing initiatives will include creating effective, engaging sales collateral & marketing materials; planning company and client events; packaging of insights & research; and presence at industry events.

The ideal candidate will display a mix of creativity, including familiarity with copy and design; attention to detail and organization; and comfort with a fast-paced, multi-project production environment.

ABOUT Your Responsibilities:
• Brainstorm, plan and execute monthly client events for National Sales Team
• Identify and negotiate with partners and manage ad-trade relationships and sponsorships (IAB, 212, OPA, etc.)
• Keep the National Sales Team apprised of new sales strategies through regular communications highlighting site updates, marketplace development, competitor updates, trends, etc.
• Work with PR team to identify speaking/sponsorship opportunities for executives
• Identify and purchase new About.com premiums for company and clients

ABOUT Your Qualifications:
• A minimum of 3 years experience in consumer/trade marketing (with at least one year of specific trade marketing experience) in a technology/web-based customer environment
• Deep knowledge of the advertising community and understanding of how media is bought
and sold
• A creative thinker capable of defining and articulating About’s value proposition and differentiation
• Exceptional influencing and communication skills
• Ability to function in a demanding, fast paced, entrepreneurial culture
• Confident, energetic, self motivated, results oriented team player
About Our Company ABOUT About.com
About.com is by far the largest network of expert content on the internet, providing nearly 90 million monthly unique users with outstanding, intent-driven, actionable information. A top-10 US website as measured by comScore, we feature over 3 million articles, across 11 verticals including Home & Garden, Health, Travel, Food and Style. We are the premiere expert-driven resource on the web, with nearly 1,000 topic-specific experts.