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Marketing Manager

Publication or Company  Emerald Expositions
Industry  Conferences/Events, Marketing, Sales/Advertising Sales
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements RESPONSIBILITIES:

Marketing Manager:

•Write and execute attendee and exhibitor marketing plans for the brand that include but are not limited to direct mail, email, print and web advertising, telemarketing
•Assist the Marketing Director in creating, executing and maintaining existing and new marketing programs
•Responsible for results reporting, tracking of projects, and budget tracking
•Leverage marketing expertise to align or adjust strategy to a changing business marketplace
•Identify potential partnership and sponsorship opportunities that will prove effective for the brand(s)
•Schedule and execute all print and web advertising on behalf of the brand(s)
•Manage all social media marketing and other special projects on behalf of the brand(s)
•Implement specific marketing strategies outlined in strategic plan
•Conduct market research activities such as surveys, intercept interviews, etc.
•Brief and manage all external suppliers and internal clients to ensure deadlines and requirements are met

Buyer Relations Manager:
•Identify, analyze and assess new strategic opportunities that enhance attendee development and develop a plan to pursue approved opportunities
•Build key relationships with buyers through phone calls and store visits on behalf of portfolio brands
•Plan, budget and execute VIP Buyer special events on show site and throughout the year as necessary
•Create and execute International Buyer programs as needed
•Work closely with sales staff, understanding goals of the exhibitor to better drive attendee development
•Become the guru of buyer data and act as the liaison between marketing and sales department
•Act as lead on all Buyer Credential qualifications which includes setting what is required to qualify as a buyer and working registration at show site to ensure compliance by on-site team

KEY SKILLS/COMPETENCIES:
•Prior sales experience
•Fundamental understanding of digital and social media
•Proficient using Microsoft Office Suite; able to learn and utilize new software applications
•Google analytics experience and HTML a plus
•SEM experience desired
•Exhibits personal initiative and accountability (proactive in nature with a can-do attitude)
•Goes above and beyond
•Strong personal effectiveness skills (maintains composure, seeks win-win solutions)
•Creative; offers a fresh prospective and new ideas
•Excel at multi-tasking projects with equal priority; anticipate issues and provide creative input
•Strong analytical skills; able to evaluate multi-source data
•Highly effectively at building collaborative relationships
•Mature and even-tempered

Education/Experience:
•Four year college degree required (preferably in marketing)
•2+ years demonstrated marketing management experience
•Previous tradeshow or jewelry marketing experience is a plus, but not required
•Highly organized; excellent communication skills; highly focused attention to detail; a professional demeanor with exceptional interpersonal and customer service skills; able to work independently and as a team player
•Excellent written and oral communications skills, particularly in terms of producing marketing collateral and sales materials
•Demonstrated ability to take initiative and interact with all levels of management
•Travel required (approximately 15% annual for up to a week at a time)

Learn more about Emerald Expositions at http://emeraldexpositions.com/ and more about our Jewelry trade events and digital publication at www.nationaljeweler.com; www.thecoutureshow.com; www.ja-newyork.com

To apply send a cover letter explaining how you qualify for the above position, your resume and your salary requirements. SUBJECT: MARKETING MANAGER - JEWELRY GROUP

About Our Company Emerald Expositions is a leading owner and operator of business-to-business tradeshows in the United States, connecting thousands of buyers and sellers across nine diversified industries including sports, jewelry, photography, general merchandise, and hospitality and retail design. The company’s shows are typically the most prominent and important for exhibitors and attendees within their various industries. We pride ourselves on working with the best and the brightest people in the industry. Our headquarters are located in San Juan Capistrano, California. We have additional offices in Los Angeles, New York and Georgia. We have a wide range of opportunities across the network throughout our multiple locations. We are always looking to add top talent to our roster.