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Media Planner/Buyer

Publication or Company 
Industry  Public Relations, Social Media
Benefits 401K/403B, Bonuses, Dental, Health
Job Duration Full Time
Job Location Washington, DC
Experience Level 5 years
Job Requirements Porter Novelli, a Global Communications firm, seeks an Account Supervisor to join PN AMP, Porter Novelli’s paid media team in Washington, DC. We are looking for a pro-active individual who understands all aspects of integrated communications with specific experience in digital paid media.

This individual will be responsible for management of media buying and planning either through internal resources or in coordination and collaboration with outside media buying companies. You will plan and direct integrated communications programs to include paid advertising, digital marketing, social media, and traditional PR. Full understanding and experience executing digital campaigns including search, display, analytics and optimization a must. Additionally, you must understand all aspects of campaign development including timelines, budgets, and basic production parameters talent management and art buying.

RESPONSIBILITIES:
•Plan and direct integrated communications programs to include paid media, search, earned and social media, public affairs, broadcast, print and online design for advertising
•Collaborate with account planning and research to develop account strategies
•Plan, purchase and optimize paid media, with a strong emphasis on digital and search
•Collaborate with creative teams and manage the production of digital and advertising materials
•Represent employer during community projects and at public, social and business gatherings
•Regularly contribute to new business pipeline and pitches

QUALIFICATIONS:
•5-7 years relevant work experience, with a minimum of 3 years agency experience
•Bachelor’s degree in Advertising, Marketing, Communications or related field
•Solid understanding of advertising and marketing principles
•Strong background in digital media including search, display and digital media analytics including working with Google Adwords and Google Analytics
•Google AdWords Certification preferred
•Experience using Wordstream, WordWatch or other automation software preferred
•Understanding of SEO and SEM
•Strong written communication skills
•Strong verbal communication skills: able to articulate thoughts persuasively one-on-one, in large and small groups, in formal and informal situations
•Excellent time management and organizational skills: able to juggle conflicting priorities and meet objectives consistently with minimal internal stress
•Proven/demonstrated supervisory experience
•Able to build effective relationships with cross-functional teams including creative and research departments
•Ability to anticipate client needs and quickly solve problems
•Government experience is a plus
About Our Company We live in a global, socially networked world that is changing more rapidly than ever before.
And for people tasked with using communications to drive business results, we are not content to wait for change to happen. We will be a transformational force in our industry – one that is recognized for our passion, deep strategic insights, and determination to deliver measurable results. We prize both our diverse talent and our commitment to the core values that have defined our lasting character and personality.

Three core values stand behind our brand around the world. We are:

Accountable – We are passionate about doing what we say we will do. We thrive on delivering value for our clients and on being stewards of our own business.

Challenging – We value the rich diversity of people and their experience in our global organization and we are confident and open enough to explore our constant dissatisfaction with the status quo. It is this value that makes us seek continuous improvement in everything from creativity to business performance and to tell clients what they need to hear versus what they want to hear.

Team – We value collaboration. Everything from our methods of client work to our financial structures is built on the belief that we are at our best as a united, global Porter Novelli.

To learn more, please visit www.porternovelli.com. Part of the Omnicom Group Inc. (NYSE: OMC), Porter Novelli has 90 offices in nearly 60 countries.