Last night we saw Delta get a bit carried away by its enthusiasm over the American team’s 2-1 victory over Ghana and forget that not all African countries include giraffes.
It was your average Twitter gaffe, really–but quite a few consumer brands and other public entities had more appropriate responses to the game and the eventual victory on social.
You’ll find them after the jump.
FIRST: Check out this Vine for a snapshot of Twitter activity before and after the winning goal.
— SB Nation (@SBNation) June 17, 2014
It’s true that some took issue with this tweet because Ghana is not the world’s most secure country when it comes to food supply. But we do love bad puns.*
— McDonald’s (@McDonalds) June 17, 2014
The cookie kings showed us real-time marketing in action yet again.
— Oreo Cookie (@Oreo) June 16, 2014
We hope those were margaritas.
— Applebee’s (@Applebees) June 17, 2014
4. Joe Biden
…and we hope that somebody saved one for Joe.
— Vice President Biden (@VP) June 17, 2014
5. CBS Sports
— CBSSports.com (@CBSSports) June 17, 2014
6. Central States Beverage Company
We’ve never really heard of this brand, but we do like beer…and we can’t imagine a better way to celebrate a goal.
— Central States (@csbev) June 16, 2014
Not all the brands were “in the moment” as the US claimed victory; some of them just knew…
— Nike (@Nike) June 16, 2014
8. Saks Fifth Avenue
These shoes will look great never touching a football field.
— Saks Fifth Avenue (@saks) June 16, 2014
9. The New York Jets
We’d love to get a shout-out from Men’s Soccer, but then we’re not an NFL franchise, are we?
— New York Jets (@nyjets) June 16, 2014
— HSN (@HSN) June 16, 2014
*Speaking of bad puns, we greatly appreciated HLN’s efforts to round up all the worst “I’m Ghana…” tweets here.
— HLN (@HLNTV) June 17, 2014
BONUS BONUS: Hiltzik Strategies
Leave it to a child to keep it true and simple.
— Hiltzik Strategies (@HiltzikStrat) June 17, 2014
BONUS BONUS BONUS: Wikipedia
We have no idea whether an especially enthusiastic Wikipedia editor actually made this change. But like so many others on Twitter last night, we choose to believe.
BRILLIANT: USA match-winner John Brooks’ updated Wikipedia page. pic.twitter.com/Hxwv732bdN
— BBC Sporf (@BBCSporf) June 17, 2014
Now who did we miss?
- The 5 Categories of Digital Friends for PR Professionals
- University of Michigan Hired Edelman to Back the Blue
- Pittsburgh Penguins Broadcaster Jokes About 'I Can't Breathe'
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