Have you ever asked yourself whether any pop-culture event could theoretically make for a real-time marketing moment?
The answer, obviously, is “oh yes.”
See, we didn’t watch yesterday’s NFL draft drama because we didn’t need to: we got all the news from our corporate and celebrity friends on Twitter!
The night’s biggest surprise was the fact that favorite and Texas A&M quarterback Johnny Manziel ended up as pick number 22–and as he waited to hear his name called, things got a little awkward. A few on-point social media managers and copywriters took advantage of that fact.
1. DiGiornio continued its string of irreverence:
johnny manziel looks like someone waiting for a delivery pizza that will never arrive #DraftDay2014
— DiGiorno Pizza (@DiGiornoPizza) May 9, 2014
2. Cheap Caribbean felt even more desperate than Johnny Football himself:
— CheapCaribbean.com (@cheapcaribbean) May 9, 2014
3. Tapiture, an e-commerce platform, went all meme-y on us:
— tapiture (@tapiture) May 9, 2014
4. Funny or Die shocked the world by making a joke about football:
This is like the Madden loading screen from hell. #DraftDay2014
— Funny Or Die (@funnyordie) May 9, 2014
…and Chris Rock made a better joke (but he doesn’t count since he’s not selling anything at the moment):
— Chris Rock (@ozchrisrock) May 9, 2014
Finally, the man got the call from The Browns and an “attaboy” from the big one:
— Nike Football (@usnikefootball) May 9, 2014
But it wasn’t all about Manziel last night.
6. Puma went with the leadoff man:
— PUMA (@PUMA) May 9, 2014
7. Dove Men+Care got ahead of the action:
— Dove Men+Care (@DoveMenCare) May 8, 2014
8. Ford showed us its new lineup:
— Ford Motor Company (@Ford) May 8, 2014
9. NASA once again proved that you can tie anything to space travel:
— NASA (@NASA) May 8, 2014
— NASA (@NASA) May 8, 2014
10. Bud Light reminded NASA that nothing fits with football quite like beer:
The perfect beer for when you throw on your jersey and yell at the TV during the offseason. Welcome to #DraftDay2014.
— Bud Light (@budlight) May 8, 2014
11. Oberto Beef Jerky was like “Hey, remember when this guy made headlines?”
— Oberto (@ObertoBeefJerky) May 9, 2014
12. Monster Products, better known as “the audio company that isn’t Beats by Dre”, wanted a little attention too:
— Monster Products (@MonsterProducts) May 8, 2014
13. Nerf spoke to the grown-ass man who still likes to play games:
14. Delete Blood Cancer made an odd connection:
— Delete Blood Cancer (@getswabbed) May 9, 2014
Finally, Ellen Degeneres reminded everyone that she doesn’t just take pictures of herself. She also likes sports–and thousands of people will share pretty much anything she tweets.
Good luck to all the football players in the NFL draft tonight! I’ll be cheering you on. I’m using two of my wigs as pom poms. #DraftDay2014
— Ellen DeGeneres (@TheEllenShow) May 8, 2014
What did we learn today?
Real-time marketing is anywhere and everywhere–as long as lots of people happen to be watching the same thing at the same time when it happens.
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