(Mr. T as Clubber Lang in Rocky III, predicting pain at a presser)
It’s not often you receive pitches invoking Mr. T. and Elvis on the same topic. Enjoy:
Elvis will monetize his frequent sightings at a Southern doughnut shop via an on-location web-cam and blog that features click-through ads and limited-edition downloadable iTunes of his newest releases (think “Glazed and Crumbling Over You”)
In the words of Mr. T in Rocky III, I predict pain. The economy is already forcing client program cutbacks, and it’s likely to get worse before it gets better. Like Rocky, agencies will take a lot of hurt before they become winners again.