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2009 Predictions: Who Got ‘Em Right and Who Got ‘Em Wrong


As we roll out 2010 predictions for the PR industry, lets look back at some of last year’s predictions to see who got things right and who didn’t.

Check out the breakdown after the jump.

Those who got it right:

“The line separating bloggers from mainstream journalists will continue to blur creating one amorphous media ecosystem. The most authoritative bloggers will increasingly adhere to accepted journalistic standards and practices, while the vast majority will not,” said Flatiron Communications founder and principal and “The Flack” blogger Peter Himler.

“In the words of Mr. T in Rocky III, I predict pain. The economy is already forcing client program cutbacks, and it’s likely to get worse before it gets better. Like Rocky, agencies will take a lot of hurt before they become winners again,” said Thomas Amberg, President, Cushman/Amberg Communications, Inc.

“Successful PR firms will look dramatically different in the next few years as the power of traditional print media wanes. Our unique position as the keepers of “earned media” will become less important and our differentiation against other marketing disciplines will lessen,” said Michael W. Kempner, CEO, MWW Group.

“To survive in this mess you’re going to have to have balls,” said Richard Laermer, CEO RLM PR, author of “2011: Trendspotting for the Next Decade.”

“PRSA will make progress under Mike Cherenson, but will fail to improve the image of PR to the public,” said Doug Simon, CEO, D S Simon Productions.

Those who got it wrong:

“I will make enough money through Google Adsense to retire to the south of France,” said Marketing Begins At Home blogger and PR consultant David Parmet, who as far as we know, still resides in Westchester County, New York.

“Segmentation within PR firms will begin to crumble,” said Doug Poretz, Partner at Qorvis and Death of Time blogger. Segmentation should be crumbling, but it’s not as 2009 saw the launch of specialized firms and divisions of larger firms.

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