36 Tips for Startups, Including PR

I was reading through popular tech blog Read/Write Web’s lengthy post, 36 Startup Tips, an extremely helpful primer for anyone looking to start a launch a tech product/company, or really anything for that matter.

Then I stumbled across the PR section and almost choked on my coffee when I read this:

Tip 1: Hire a PR firm

This may come as a surprise, but you do need a PR firm. An early stage startup can’t always afford one, but that does not mean that it is not necessary. The number one reason you need a PR firm is because of their connections. They know people, because this is what they do -network.

Why did I almost choke, you ask? Well, with all of the PR bashing we’ve seen lately, especially in the tech industry, it was great to see someone validate the necessity of having a good PR firm in place.

Read the full post on Read/Write Web here. Scroll down about halfway for the section on PR.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.