AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

7-Eleven Launches Pop-Up Gay Wedding Chapel

Earlier today our own Shawn Paul Wood asked a serious question: is Target’s statement in support of same-sex marriage really a heartfelt advocacy move or just another publicity stunt?

Now we can offer you a counter-example via the oddest source: 7-Eleven. In Stockholm. To celebrate last week’s Pride Parade, the convenience chain (which amusingly compared itself to Uber in a recent strategy document) created a pop-up wedding chapel with the help of Swedish PR/marketing agency Wenderfalck.

Here’s the homepage, which certainly seems like a legitimate attempt to bring the tagline “Oppet for alla” (open for all) to life. The events even included “one of few openly homosexual Imams, who presided over the marriage of a lesbian Islamic couple.”

This kind of stunt isn’t technically new for 7-Eleven, which got a bit of press attention way back in 1992 for doubling as a chapel for a couple of lucky Detroit lovebirds. Still, we’d like to see Target pull a move like this.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!