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7-Foot Hedgehog Promotes New David Attenborough Nature Series

We love this “massive hedgehog appears in London park” stunt for several reasons, first and foremost being the fact that we would watch Sir David Attenborough read the phone book just to geek out over his pronunciations. Also:

  • It makes the world’s least family-frendly pet look a bit more personable
  • It’s based on research (a study found that more than 25% of Britons have never seen a hedgehog in the wild)
  • It’s a great way to sell us on the concept behind the series Natural Curiosities, which features crazy facts about animals you thought you knew

We also appreciate the artistry here: sculptor Andy Billet says that he and his assistants “…spent weeks replicating the skin tones and spikes to make the build as lifelike as possible” with the help of  ”2,000 soft wood spikes and fake fur produced from a combination of willow and coconut fibre.”

Good show, we’re sure.

[H/T creative agency Taylor Herring and Rich Leigh of PR Examples]

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