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UN Women Goes Orange to Raise Awareness About Violence Against Women

orangeurhoodYou may have noticed a lot of orange online today.

The UN Secretary General’s UNiTE to End Violence Against Women campaign kicked its “Orange Your Neighborhood” initiative into high gear. The hashtag “orangeurhood” was trending for part of the day today. And the UN Women Twitter handle was filled with photos from around the world of people surrounded by the color in a sign of unity.

Today is the International Day for the Elimination of Violence against Women, and marks the beginning of 16 days of activism , heading straight to Human Rights Day.

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Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!

Howard Bragman: Bill Cosby Should Just “Disappear”

HowardBragmanExperts have advised that Bill Cosby make a personal statement in response to the continued allegations of rape and sexual assault being waged against him. Howard Bragman would like to disagree.

“I don’t see what he can say, and even when he says ‘This is just innuendo,’ why are you doing these comedy clubs?” Bragman tells Business Insider. “You don’t need the money, just go in your mansion and be happy.”

Bragman says that Cosby’s career is basically over, so seclusion might be the best option.

Or to use his terms: “Shut up and disappear.”

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Reasons Why I’m Thankful to Be Working in PR Today


Today we bring you a guest post by Jennifer Leckstrom, an account supervisor with Hoboken, New Jersey’s RoseComm.

I don’t know about you, but my Facebook newsfeed is filled with workplace drama, whether it’s friends complaining about their bosses or about their colleagues missing deadlines (and even stealing their sandwiches). There’s an entire subgenre of blogs dedicated to the types of clients no one wants on their agency roster. People love complaining about work, and our industry is no different. Who wouldn’t find something to grumble about in a career that tops “most stressful” job lists year after year?

But let’s save the bitching for another day. With Thanksgiving right around the corner (and, um, when did that happen?), I started thinking about the reasons I’m thankful for a career in PR.

Here are just a few.

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5 Email Myths, Debunked


What does the perfect email pitch look like? It’s a question without an answer, really.

Yesware is an email tracking/analytics software provider primarily concerned with serving the sales side of the business equation, but we think PR pros will be able to relate to some of the company’s recent findings a little too well. A 2012 McKinsey study told us that the average office worker spends 13 hours — or 28 percent of his or her week — sending, reading, sorting and deleting emails.

We’re sure the numbers are even higher for some media relations specialists, so after the jump we have five myths allegedly disproven by Yesware’s analysis of 500,000 individual emails.

Let’s see if they apply to the pitching process…

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Blackberry Thinks Your iPhone is Worth $550


Quick Quiz: How many people in your office use a Blackberry?

The answer to that question illustrates the problem the brand has experienced for the better part of a decade.

Blackberry has struggled to maintain its market share while both Android and Apple technology get to enjoy the spoils of their own success. Enter CEO John S. Chen, who thinks his marketing budget would be best spent paying for your existing phone.


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Tesla Rehires Former PR Chief from Square

teslaYesterday we learned of yet another change in the PR department at Elon Musk’s Tesla: the company has rehired Ricardo Reyes, who served as its PR chief before leaving for a similar position at credit card processing company Square in 2012.

Bloomberg Businessweek broke the news, which comes less than two months after the departure of former Nissan comms/marketing VP Simon Sproule. In case you missed it, Sproule served less than six months at his new gig after joining the Tesla team in March; while Businessweek attributes Sproule’s departure to “struggles he faced trying to hire more staff,” others seem to think he was “poached” by 007 fave Aston Martin after a former colleague became CEO at that company.

For the record, Reyes was not with Tesla during the uproar about a negative New York Times review that Musk himself called “fake.”

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PR Jobs: Quidsi, Oceana, The Sovereign Society

This week, Quidsi is hiring an associate director of site marketing for beauty, while Oceana needs a marketing and communications associate. The Sovereign Society is seeking a marketing manager, and Michele Marie PR is on the hunt for a fashion director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.


Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Twitter CFO Doesn’t Understand How Twitter Works

Anthony Soto

(Source: Brian Ach/Getty Images) 

In most cases, the surest sign of excellent internal communications is a team’s ability to fully advocate for and support the brand in any situation.

Do people from Disney have a hard time discussing magic? Do employees of any sports team hesitate to talk up their players? No, because they are acolytes, brand champions and, perhaps, consumers of the Kool-Aid.

You’d think a company like Twitter — which is all about communications — would be on top of its own messaging efforts. But company CFO Anthony Noto made national news yesterday thanks to his seeming inability to figure out how the service’s direct messaging feature works.

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The Ticker: Thankful for Journalists; Ferguson Coverage; Real-Time Marketing; And More

Affect Launches ‘How to’ Series to Share Best Practices and Dispel PR Myths

The people at New York-based B2B firm Affect PR are friends of the site who are always looking for ways to help fellow PR pros in the Big Apple: in 2012 we covered efforts by owner and President Sandra Fathi to provide workspace to area PRs whose offices were knocked out of commission by Hurricane Katrina, and last year the firm’s “New York Intern Project” grew up to become the “New York Job Project.

We were very interested in Affect’s latest project: a series of weekly 90-second “How To” clips aimed at both fellow PRs and potential clients/applicants. Here’s one episode in which Fathi explains “story hijacking” or “newsjacking”:

Today we spoke to Fathi to learn more; Q&A after the jump.

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