Vibe is right up there with Blender, Billboard, and Rolling Stone as far as music mags in the industry go. However, its editorial variety sets it apart.
Although Vibe’s tagline is “redefining hip-hop,” the pub for music-lovers is open to featuring non-urban artists and even the hottest grooming products. Senior editor Clover Hope looks for a vast array of stories — from tech devices, to up-and-coming artists, to new liquors that will be featured on the mag’s drinking page. Hope recalls a successful pitch from a liquor rep: “They described what the brand is, why it’s good, and the specific section it would work in.”
Vibe is published six times per year whereas online content is frequently updated, making Web features a good pitching option. Vibe.com also accepts multimedia features, like video and photo submissions.
Hope also tells Mediabistro a few things publicists should avoid when pitching Vibe in our full AvantGuild article. Click here to check it out. [sub req'd]
– CLAIR PHILLIPS