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A PR Save for Boeing?

And now for an update on what is simultaneously one of the most important and least interesting PR debacles of the year to date: the Boeing Dreamliner controversy. Earlier in the week Japan’s Transport Ministry appeared to give the company an “out” by blaming the new 787′s various technical problems (overheating, smoking engines, flickering lights, emergency landings, yadda yadda) on a “miswired” battery.

Excuse us for being skeptical, but that’s just too easy.

Boeing seems to agree: today officials went to Washington to propose changes in the battery to the Federal Aviation Administration in the interest of creating a more fire-resistant aircraft. Any changes would be subject to FAA approval and the company’s technicians would first have to demonstrate that these changes “ensure safety.”

We can’t see that happening anytime soon, so the Dreamliner will remain a massive liability for Boeing and, arguably, the airline industry in general. It’s all bad news for Boeing and its investors–but does the public really care?

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