The AARP,the giant lobby for retired people, is calling for decisive action in Washington on the economy, and less anger. The carefully worded press release issued Friday night appears to be a criticism of John McCain’s campaign and performance in the first Presidential debate last week.
Novelli’s video statement on the bailout can be found here.
The AARP is also behind Divided We Fail, the celebrity-laden call for non-partisan solutions to the America’s biggest problems. Though they’re not saying how expensive the media buy is for the PSAs, it’s probably somewhere north of huge, and south of Pickens Plan massive. According to Nielsen (via AdWeek), the AARP spends more than $100 million annually on measured media.
Look for Bill Novelli’s name to be in the papers more and more heading in to the election to support the buy.