TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘ADD or DELETE’ Campaign Says Ad Dollars Can Be Better Spent Elsewhere

Media and marketing firm Haberman has launched ADD or DELETE, a campaign that asks people to call out ads that they think contribute something good to society with a positive message and those that are a waste of money. Of course, to many publicists most ad dollars spent are a waste.

The launch of the campaign, just a couple of weeks before the Super Bowl, highlights the amount of money spent on ads during the game – $100,000 per second.

The initiative is meant to “spark a conversation” with businesses on the premise that if five percent of ad dollars spent – it’s projected that $500 billion will be spent in 2011 – were allocated to the “global good,” brands and everyone else would benefit.

Participants can suggest those ads to add or delete on the campaign’s Facebook page.  There’s also a website, featuring the video above.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!