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Manhattan is cheap again. And The New York Times‘ Michael Grynbaum spoke with AdAge‘s Matthew Creamer and former PRWeek EIC turned Attention PR exec Keith O’Brien to prove it!

Both were quoted in Grynbaum’s story on outer-borough folk moving back into Manhattan now that landlords are forced to fill apartments at much cheaper rents. Said O’Brien, “There’s a part of me that feels like I’m cheating on Brooklyn…but this was a unique moment in real estate history where renters have the upper hand, which seemed unbelievable a couple of years ago. I realized that it would have been foolish not to start looking at places.”

Grynbaum wrote that “For an extra $100 a month, Mr. O’Brien – a seven-year Brooklyn stalwart – is now enjoying a trendy location and a six-minute commute, in exchange for losing half of his living space.” We emailed O’Brien, who confirmed the “trendy” neighborhood is indeed the Lower East Side. Although O’Brien also confirmed that he rolls his eyes and deploys air quotes when using the word “trendy.”