TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Adventures in (Guerilla) Marketing: Devil Baby Wreaks Havoc on NYC

Devil Baby Attack - YouTube-1Is it just us, or does virtually every trailer for a supernatural horror movie look exactly the same? Someone’s possessed, something jumps out at the screen, there’s a lot of flashing and a lot of screaming, blah, blah — in other words, they’re often fairly easy to ignore and are almost immediately forgotten.

But when a demon-spawn infant comes rolling up to you in a seemingly-possessed stroller and projectile vomits on your shoes as you’re heading out for your morning coffee, not only are you suddenly paying quite close attention, but the experience isn’t likely to slip your mind anytime soon. Especially when your hilarious reaction is caught on camera and shared with the world on Youtube.

The grotesque animatronic child in question was unleashed on New York City as a promotion for the upcoming Eli Roth film Devil’s Due, set to be released Friday. While, come Friday, the unsuspecting victims of this guerilla marketing tactic might still be too traumatized to leave their homes, let alone see the movie, the video has already racked up nearly 5 million views on Youtube. (Watch the video after the jump)

Also, can we just point out one other thing? Check out the reaction of the gentleman cleaning the sidewalk at about a minute in — that dude is the most stone cold badass we’ve ever seen, and makes us wonder what horrors he’s run into on NYC sidewalks if he has exactly zero reaction to a shrieking, satanic infant.

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!