Agencies: Get More Entrenched With Your Clients, See Greater Retention

“When budgets are tight and clients are scrutinizing every cost, nothing erodes a relationship faster than business ignorance,” said Julie Batliner, managing principal and chief client relations officer at Carmichael Lynch Spong.

Read on for “Ten Ways Firms to Become More Entrenched in the Client Business,” a post today from the Council of PR Firms, “The Firm Voice.”

[image: Jon Tandy/Flickr]

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.