(LaunchSquad at work)

LaunchSquad PR, a 30-person firm based in San Francisco with a small office in New York is the subject of Apple.com's Mac@Work profile this week.

As the name implies, the firm focuses on small startups and does its best to act like one and really get in to its clients businesses. Reading between the lines of the profile, you can infer that LS never got around to building a network and buying servers as was the norm in 2000. Remember the Slammer, ILOVEYOU, and Melissa? Good times. I bet LaunchSquad was online then, and spent zero dollars on repairs.

LaunchSquad's growth based on O'Dwyer's, Holmes, and Council of PR Firms listings looks pretty good. We'll keep an eye on them in 2008.