(Pingg's customizable event management)

Invitation, ecard, and event management solution Pingg hired Morris+King as agency of record this week. Pingg is the third venture from serial entrepreneur brothers Lorien Gabel and Matt Harrop.

M+K's release eludes to the need for something much cooler than e-Vite:

"pingg was created out of a sense of frustration with the existing world of drab and featureless online invitation websites that didn't fit hosts' needs aesthetically, functionally or personally. Combining a free online invitation creation and event management platform that lets design conscious hosts create, send and manage stylish online invitations and event communications together with printed versions (pingg print, stamps and mails for you), pingg is rapidly making its mark."

Pingg's "surrondSend" allows users to invite guests by email, SMS, webpage, social networks Facebook and Twitter and even by printed matter. For our buck, having the print option in addition to the dashboard tools is a big plus for PR event planning.

More after the jump:

Meanwhile, 5WPR picks up NJ-based mobile marketing firm Ping Mobile. Ping does backend and frontend mobile, including everything from wallpapers, games, ticketing, voting, and contests. Ping Mobile appears to have been repped by Connecticut-based DX Manners previously.

Coincidently, 5W picked up a "dishonorable mention" in M+K's own Profnet Awards in 2007. The firm discontinued the contest for 2008 because it "didn't seem so fresh". Granted, we now have the 40,000+ user free service HelpAReporter.com. Because it's free, owner Peter Shankman reserves the right to call shenanigans on any and all abusers.