Porter Novelli announced a strategic alliance with "influencer marketing and public relations agency" Epiphany today. The 15-person agency moved into PN's New York offices on Halloween, and the two agencies are already pitching business together, PRNewser has learned.

"We met at the end of July at BlogHer," Lisa Rosenberg, partner, managing director and head of Porter Novelli's Brand Marketing Practice told PRNewser. "We actually met over some shared business with PepsiCo and decided we wanted to get to know each other better. We fell in love and said, 'we have to do something together.' What we bring to clients is complimentary," she said.

What does Epiphany bring to the table? "Our biggest client is PepsiCo but about 60% of what we do is in the spirits industry," said Coltrane Curtis, founding partner and creative director, Epiphany. He also said the agency would "bring our Diageo relationship here to Porter."

Porter Novelli gives Epiphany scale as well a access to monitoring tools such as Radian6. Both said the new business pipeline has been heating up. "We are evaluating every lead. We have already started collaborating on work for a number of clients including Procter & Gamble, Timberland and PepsiCo," said Rosenberg.

"There is brainstorming going on and then there is a lot of new business going on," said Curtis. He said he really watched how the "x's and o's line up" and that with Porter Novelli, "they fit." "They allow us to be us, allow us to be cool" he said.