It's pretty apparent that everyone is trying to get into the SEO/SEM game these days. That is search engine optimization and search engine marketing for those keeping score at home.

ClickZ's Enid Burns reports today that Conor Communications has, "dropped most of its traditional PR functions to embrace SEO and working directly with authoritative bloggers."

CEO Connie Connors said, "PR as we know it is dead. You can't launch a product before you have customers."

The firms recent SEO clients include the National Geographic Society, Extended Stay Hotels, Hachette Filipacchi Media, and Evolution Robotics.

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