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Monday Feb 04, 2008
Spin the Agencies of Record
(MSFT + YHOO vs GOOG, via the Economist)
This edition of Spin the Agencies of Record includes work on energy gels & drinks, a golf club, clothing made of bamboo, computer peripherals, and work on a wee merger announced last week:
Microsoft hires Joele Frank, Wilkinson Brimmer Katcher (JFWBK) to handle media inquires during its acquisition of Yahoo!
Newcastle, WA Golf Club selects Wilson PR as agency of record
Spread PR lands both Christy USA (towels) and DOIE (clothing made of bamboo fabric)
GU Sports, makers of energy gels and drinks, opts for Outside PR
Antarra Communications picks up Spec Research computer peripherals
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