Monday, Apr 07

Spin the Agencies of Record

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(Hector will always find his way home with Pet Tracks)

This edition of Spin the Agencies of Record includes account wins in discount clothing stores, fancy tea & tea accessories, a music teaching method, a database system for locating lost pets, and a couple of new deals for IT Girl:

M. Booth choses as agency of record by Tea Forté
Ogilvy lands Marshalls and T.J. Maxx stores, two TJX Companies
Dharmata PR to represent the Simply Music teaching method
Transmedia chosen by Pet Tracks, which is like LoJack for dogs. Enjoy this CEO quote from the release:

"We chose TransMedia Group because it's a doggedly-persistent PR firm
that's like an Irish Setter on point for regional, national and international media," said Pamela Bush. "With their publicity yelp, we will be able to keep families and their pets safer across the country."

IT Girl PR lands mother & son designers, and musician Rory Uphold



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