(one of Great Wolf's indoor water parks)

This edition of Spin the Agencies of Record includes account wins in the areas of retirement communities, sports drinks, indoor water parks, language learning and translation, and designer bedazzled clothing:

Ice It By Bebe Z clothing hires Relations PR

Great Wolf indoor water parks to slide in to the media with Fleishman-Hillard

Entertainment Fusion Group to serve up Vital Action Performance Water

Muliling, the Provo-based languages services, translation and technology company hires Norman Communications as agency of record. Norman has headquarters in New York, with offices in Utah and West Africa

Ketchum's Consumer Health and Wellness team in D.C. will handle PR for Erickson Retirement Communities. Erickson has also appointed other Omnicom divisions besides Ketchum for services, including BBDO Atlanta as its advertising AOR, and PHD Network Chicago for strategic media.