
(Meet reygato, the SportsFanLive fan of the day)
This edition of Spin the Agencies of Record again illustrates the diversity of work in the PR business. Client wins include the IMF, the Cherokee Nation, a sports fan network, a travel site where you can find a room or even just a couch, and something by nature of its name, may require little effort:
Dan Klores (DKC) lands SportsFanLive.com, a social sports site that even has "gentleman's bets" or, BuxBets.
MSR to blow up AirBed&Breakfast, a localized travel site
The Goss Agency selected to help the Cherokee Nation with branding
The International Monetary Fund (IMF) hired Hill & Knowlton for Asia and the Middle East, now has Euro RSCG for Africa and Latin America. PRWeek reports the two combined are worth $1.5 to $2 million.
Cherry Communications to put in LittleEffortBigResults--sounds like a dream client.