Newport Beach, CA McKinley Reserve Media Group (MRMG) begins production this week on a TV show for KOCE-TV, the PBS affiliate in the market.
Hegedus had 30 years of broadcast experience when he left CNBC to head McKinley’s video practice earlier this year.
According to MRMG President John Thatcher, 24 in the OC will be similar to Hegedus’s “Mike on America” segments for CNBC, profiling interesting people with compelling business models. He confirmed that the show will not be featuring the firm’s clients.
Hegedus and his new show are a particularly interesting example of hack-turned-flack in that it’s content entirely created by him, for a mainstream news outlet. MRMG is producing the show with no financing from KOCE, though is looking for sponsors to defray the costs.
Here’s an example of a “Mike on America” segment, about the Pink Jeeps of Sedona: