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Agency Trend: Specialized Network vs. Consolidated Mega Agency?

PRWeek SF Bureau Chief Aarti Shah recently asked on Facebook, “Are we trending away from PR agency consolidation to instead using a network of ‘best in class’ agencies?”

Perhaps Shah was referencing the recent “network” approach utilized by major brands like Wal-Mart and Samsung, at the same time as well publicized troubles at Enfatico, the massive single agency built to handle all marketing, PR and advertising for Dell. Brand marketers – we’re curious to hear your take.

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