TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Amazon Kindle Jumps 216 Spots on NBCU Index

Amazon‘s Kindle has jumped more than 200 spots on the Women at NBCU monthly brand index, which measures the brands most important to women. The October data puts the Kindle at number 170, a huge leap from its previous spot at number 386. The move coincides with the brand’s October campaign, “Buy Once, Read Everywhere,” which introduces new Kindle features. Click the video above for the campaign ad.

Also notable, was Verizon‘s move to number three, attributed to its campaign for the iPad, which became available at Verizon stores last month. AT&T also moved up a spot to number seven because of iPad availability. Taking the top two spots are Walmart and Target, respectively.

Finally, cause marketing made an impact with Hershey’s (which also experienced a Halloween jolt), Toys’ R’ Us, and Walgreens all moving up in a month where they had donations and other charitable programs.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!