Last night was the first annual PR Bowl Off, which pitted three firms – Brew Media Relations, Atomic PR, and The Morris + King Company — against each other in NYC’s Bowlmor Lanes thunderdome. At stake, a week’s worth of retweets from the losing teams declaring the victor.

And the winner is…

The Morris + King Company!

“MKC would like to particularly commend performances by Katie ‘Spare’-Adair, Killah Kayla, Jennifer ‘grandma bowler’ Moses and Ken Bruno who demonstrated the ‘Staten Island shuffle’ bowling technique,” Andy Morris told us in an email. Moses shows us how she got her nickname in the action shot above.

Average score for the Atomic team was 64.8; for Brew, 72.4; for MKC, 97.9. It’s a good thing they’re publicists.