TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

APCO Purchases An Ad Agency

 

Updated with the clip above and additional detail.

APCO Worldwide has acquired StrawberryFrog, an independent ad agency based in New York.

StrawberryFrog’s clients include P&G (also an APCO client) and Beam, Inc., the spirits company behind brands like Jim Beam and Maker’s Mark. According to the Wall Street Journal, StrawberryFrog has earned $10 million in revenue from its U.S. operations.

The story also notes the amount of cross over between advertising and PR these days, something that’s been illustrated in our twice-weekly Roll Call columns.

“Increasingly being charged with helping marketers manage their social media marketing, PR firms are now finding themselves having to make creative content for marketers,” the article says.

StrawberryFrog will continue with its own brand and management, including Scott Goodson, StrawberryFrog chairman and co-founder. Each company will continue working with its respective set of clients.

Terms of the deal were undisclosed.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!