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Apple Promises to Add More Women and Minorities to Its Board

p1010716-e1317767547948We’re going to have to agree with the HuffPo commenter at the end of this clip: as much as we’d like for Apple‘s board to reflect the diversity of the United States and the world at large by including more professionals who are not middle-aged white men, we wonder how corporations can best address such reputation management concerns.

In response to ongoing shareholder complaints, Apple just updated its corporate charter to read:

“The Committee is committed to actively seeking out highly qualified women and individuals from minority groups to include in the pool from which Board nominees are chosen.”

Hmmm. In our humble opinion, Twitter‘s recent appointment of Marjorie Scardino to its board felt a little forced, as did Saturday Night Live‘s “secret” efforts to cast a black female comedian. We can’t help but think Apple’s move will feel the same way. According to HuffPo:

“The issue was set to be put to vote at the shareholders meeting in February, but plans were dropped upon Apple amending the charter.”

Now for the most obvious statement of the day: in a perfect world, the company wouldn’t have to tweak its charter to avoid debate. At the very least, there should be a way to go about it more gracefully, no?

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