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Are ‘Connected Appliances’ the Next Big Thing, or What?

One way to bring attention to your client’s burgeoning industry: sell it to Google. The company’s $3.2 billion purchase of “smart home” startup Nest was the best possible PR for the push to synchronize appliances, which has yet to catch on despite all the press because it sounds a little weird.

This morning, however, we found ourselves strangely compelled by this demonstration of the world’s first “connected washing machine” via Berg, a UK cloud service company.

Today the product scored a mention in The Guardian, and based on the headline/pitch we can see why…

A washing machine that orders detergent from Amazon? Yes, please. Brave new world, et cetera. We also like Berg’s modesty: in a related blog post they wrote that the product doesn’t “fulfill the promise of connected things”. It’s more like a hint of things to come.

When we heard of it, our first thoughts turned to Tweeting instructions directly to the machine—but then we realized that this would lead to more “unfollows” than automated Foursquare updates.

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