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Aussie Charity Really Does Want You to Knit Sweaters for Penguins

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Don’t lose faith, Internet skeptics: today’s adorably viral story is real.

There really is an Australian charity called The Penguin Foundation, created to help protect our favorite flightless birds. They really do need to raise funds. And they really do want you to send them sweaters knitted for penguins as long as you pay the considerable shipping fees. They provided the picture in this post, in fact.

Still not sure? The Oregonian has a helpful true/false guide.

  • Some wildlife groups do actually use sweaters to protect penguins who’ve been exposed to oil spills
  • Yes, there was another, eerily similar viral story in 2011. In that case, the charity got too many sweaters!
  • TPF does offer a “penguin jumper” pattern for knitters (in PDF form!)
  • However, the group will almost certainly not use your sweaters on real penguins. They will, in most cases, dress the toys the group sells to raise money or find use in “educational programs”

Got it? And in case you’re not a knitter, you could always just adopt a penguin.

This has been today’s lesson in playing off an old, too-crazy-to-be-true viral story to create your own viral story. And raise money in the process.

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