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Australian Bank Celebrates Sydney’s Gay Mardi Gras with ‘GAYTM’ Machines

On the much, much lighter side, here’s a stunt by an Australian bank that we’ll call bold.

Today we learned that the Sydney Gay and Lesbian Mardi Gras festival bears only a passing resemblance to the one in New Orleans: it’s better dressed and the dancing is far more accomplished.

We also learned that ANZ, the continent’s third-largest bank and one of the event’s sponsors along with Google, Durex, Finlandia and more, sought to earn a little media attention by adding a bit of flair to some of its tamer automated tellers.

We’ll say the stunt worked; it did win the attention of one George Takei, his social media managers and his millions of followers.

We might criticize the stunt for propagating some dubious stereotypes (pink leopard print?!), but for once we don’t want to kill the fun.

[H/T Abe Sauer at Brand Channel]

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