TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Claire Daniel

Anthropologie Brings Us ‘Nipplegate’

breastfeedingAnthropologie shopper Ingrid Wiese Hesson recently spoke to CBS news about an unfortunate (and illegal, according to California state law) incident she experienced at the chain’s Beverly Hill’s store, which she is calling “nipplegate.”

Here’s the story:

After spending $700 dollars on “breastfeeding friendly” clothes, Hesson sat down to breastfeed on one of the stores plush vintage chairs. Before long, she was approached by a manager, who said “I’m here to escort you to the ladies’ room so you can finish breastfeeding…”

When the manager opened the door to the restroom, she apologized for the lack of a chair. “Of course the only thing in the bathroom is the toilet seat,” Hesson noted.

Hesson said she contacted the store manager later to find out more about what had happened. The manager “said there are other customers in the store, and she thought they would be more comfortable and you would be more comfortable,” she recalled.

The manager’s actions “won’t stop me from doing what’s best for my baby, but it could stop me from shopping at stores that aren’t tolerant,” Hessen said.

Frankly, this one shocks me because I swear I’ve come across an Anthro catalogue featuring a breastfeeding model in some tribal maxi skirt pedaling optional $100 nipple tassels to plug up leakage when not in use.

It just all seems to go against the brand’s bourgeoise bohemian ethos, amirite? Read more

Solar Energy Has a PR Problem: Massive Teepees of Doom are Killing Birds

Fried-Chicken-Set2Environmentalists had much to celebrate when the Ivanpah Energy Power Facility in California flipped its switch earlier this year and began powering 140,000 homes with clean energy.

Unfortunately, their joy translated into gloom for animal rights activists: somewhere between a thousand and 28,000 birds have since been fried to death in what’s been called “massive teepees of doom.”

Right now you’re probably thinking two things: first, tell me more; and secondly, that’s a pretty big range of alleged aviancide… is this truly a PR crisis for solar energy?

Credit goes to Esquire’s Michael Howard for an evocative piece describing how BrightSoure’s $2.2 billion plant is cooking birds alive when they fly through concentrated rays of sunshine:

Read more

When It Comes to Shopping at Aeropostale, Teens Would Rather Not

AEROPOTALE2

Earlier this week, Aeropostale fired CEO Thomas Johnson and announced his replacement: former CEO Julian Geiger, who ran the chain from 1996 to 2010 before leaving to lead Crumbs Bake Shop from 2011 through 2013.

You might be scratching your head at this one: it was Geiger at the helm when the cupcake chain went bust this summer.

But perhaps that little SNAFU can be explained away by the Peter Principle. At least that’s what this PRNewser reads between the lines in Chairman Karin Hirtler-Garvey’s description of Geiger as “an ideal choice” and her reminder that “Julian was the leader of Aeropostale’s strategic direction during a period of significant growth.”

Read more

Cinnabon Doesn’t Need Advertising; Good Marketing and Branding Are Enough

Cinnabon-Reaches-1000th-Bakery-Milestone

Today’s conventional wisdom would suggest that aggressively expanding a brand solely focused on a singular sugary baked good is folly. Cinnabon isn’t quite the ill-fated Crumbs, despite some similarities, and President Kat Cole has been aiming high:

  • “We’re building the world’s greatest brand,” she told Nation’s Restaurant News.
  • “Eventually it will end up in the bucket with brands like Oreo and Hershey,” she told Forbes.

Indeed 2013 was a busy (and profitable) year for Cinnabon; the chain added 110 new locations, bringing its total now up to nearly 1,200 and saw $1 billion in retail product sales from all divisions worldwide, including franchising, consumer package goods and food-service licensed products.

It also spent only $33,000 in advertising.

Read more

Edge of Tomorrow: Live. Die. Rebrand.

ldr.0

For many, Edge of Tomorrow became the blockbuster that wasn’t.

Critics loved it, and so did its audience:

“Gripping, well-acted, funny, and clever, Edge of Tomorrow offers entertaining proof that Tom Cruise is still more than capable of shouldering the weight of a blockbuster action thriller.” [Rotten Tomatoes]

—only there were never enough of those fans to bring the Tom Cruise-led action flick into the black: It opened to a disappointing $29.1 million and today stands just under the $100 million mark, which is $78 million short against its $178 million budget (foreign grosses and marketing expenses aside.

So what went wrong? Warner Brothers Studio has apparently concluded that  Tis but thy name that is my enemy.

Read more

PR Specialists Trump Journalists in Number and Average Salary

FT_Salary_GapCongratulations are in order to every journo-turned-PR specialist. According to the latest report from the PewResearch Center, you’re now making nearly $20K more per year than you would if you hadn’t sold your soul to the dark art of public relations.

If the numbers stay on track, that gap will continue to grow.

Consider the chart to the right: In 2004, for every $1 a PR specialist made, a reporter made 71¢. Fast forward nine years and the number is 65¢—that’s a 6¢ loss.

It gets better (or worse, depending on your vantage point).

Read more

Does This Tweet Make Me a Publicist?

twitter

Raise your hand if you think Twitter belongs to the publicity department.

Now raise your hand if you think Twitter belongs to the marketing department.

Finally, raise your middle finger if you think these distinctions no longer apply. Read more

Firm Exposes ‘Billion Passwords’ Breach, Peddles $120 Service to Potential Victims

hackersIn case you missed it, the New York Times reported yesterday that a Russian gang of 20-something hackers has amassed 1.2 billion username and password combinations, plus more than 500 million email addresses. This isn’t Heartbleed—it’s a heart attack.

The records were discovered by the Milwaukee-based firm Hold Security, which also helped uncover the Great Adobe Identity Theft of 2013. 

Here’s what’s super scary about this particular scenario:

“Hackers did not just target U.S. companies, they targeted any website they could get, ranging from Fortune 500 companies to very small websites…And most of these sites are still vulnerable.”

And yes, the threat is authentic: the Times enlisted the help of a third-party security expert for confirmation.

Adding fuel to the hysterical fire is the fact that we don’t know whose email addresses are included or which sites are affected—and Holden “[WON’T] NAME the victims, citing nondisclosure agreements and a reluctance to name companies whose sites remained vulnerable.”

What will he name? A price.

For as low as $120 a month, you can pay Hold Security to find out if your site has been affected by the breach.

Read more

Will the Ebola Virus Solve Big Tobacco’s Image Problem?

ebola tobacco

Please be aware that I wrote this post’s headline with my tongue pressed firmly to my cheek. As a former smoker who finally quit the nasty habit, I’m happy to have the positive reinforcement of tobacco’s negative health consequences in the news as much as it can.

That said, this bit of breaking news is quite interesting: Ebola Drug Made From Tobacco Plant Saves U.S. Aid Workers.

Somebody, somewhere out in Marlboro Country is giving a yippee ki yay. Methinks it might be coming from the PR department. Read more

Apple Finally Gets Social, Hires Musa Tariq of Nike/Burberry

musa linkedin

Is Apple anti-social? Given the brand’s infamous non-presence on Twitter on Facebook, the answer for many would have been “yes.”

Today that answer has to change: Apple has hired the former social media chief for both Nike and Burberry.

Appropriately, Musa Tariq confirmed on Twitter yesterday that he is now Apple’s digital marketing director.

Read more

NEXT PAGE >>