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Guest

4 Pitching No-Nos That Drive Journalists Crazy

hell no

Today we bring you a guest post from Lorenzo Grandi.

Lorenzo is the community manager at pr.co, an online PR toolkit that publishes press releases in minutes. His job is to help people get the most out of their PR efforts online. You can find him on Twitter.

How well do PR people and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent you from getting covered and possibly ruin your relationship with the journalist–and who better than journalists themselves to point us in the right direction?!

With the help of Martin Bryant, Editor-in-Chief at The Next Web, we gathered a list of no-nos that drive journalists crazy. Let’s take a look at the mistakes that PR pros have to avoid (complete with quotes from various unnamed editors).

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Startups and PR: a Mutual Distrust Club That Doesn’t Need To Exist

Distrust yo

Today we bring you a guest post from Paul WilkeWilke is CEO of Upright Position Communications, the leading IPO public relations firm in Silicon Valley.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Startups are leery of PR people. PR people are leery of startups. How did it get to be this way? W.C. Fields’ famously said that actors should “never work with animals or children”. If you ask your average PR professional, they’d probably switch out “children” and “animals” with “startups” and “lawyers.”

I run a startup and I work with startups, so I understand where both sides come from and I’m here to say that these two camps don’t need to circle each other warily. The secret to both sides co-existing, co-mingling and thriving is for both to understand where each is coming from, where they’re going and what they want to achieve.

After the jump: Five areas where there appears to be the greatest misunderstanding–and some easy lessons to learn.

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Content Marketing’s Tangled Web of Influence

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Today we bring you a guest post by Rebekah Illiff of AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering.

Every part of the web is connected, making it both complex and powerful. If any part is weakened or disconnected, the overall value and strength of the web is severely compromised.

I started mulling over this idea after AirPR’s data scientist came to me with a visualization of a subset of our content marketing strategy, which happened to look exactly like a spider’s web: expansive, complex and continuously connected.

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Understanding and Overcoming Twitter’s New Mute Feature

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Today we bring you a guest post via Sahana Jayaraman, Head of Digital and Content Marketing, and Vincent Bates, Senior Account Executive, Social and Digital, at Bay Area firm Eastwick.

Twitter has traditionally offered brands the ability to quickly spread content to large follower audiences, offering an ability to gain reach unlike any other social channel.

However, with the recent rollout of Twitter’s mute feature, brands can no longer be certain that their audiences are listening, as the feature enables users to stop receiving content from accounts without having to unfollow them.

Why did Twitter create this feature…and what do we need to know about it?

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5 Tips for Breaking Into the Public Relations Industry

PR PR PR PR

Today we bring you a guest post from Ilana Zalika, Principal & Co-Founder of NJ/NYC firm Resound Marketing.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

It’s a question I get asked a lot: how do I break into PR? The truth is, there are many different types of public relations – from fashion and tech, to healthcare, beauty, and entertainment – and each one operates in a different way. But as with any industry, there are some universal truths that apply across the board.

1. Personality goes a long way.

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3 Avenues of Influence Beyond Media Coverage

papers

Today we bring you a guest post by Jennifer Donovan, founder of San Francisco’s Nova Communications. Follow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Anyone who has worked in PR knows that media placements have long been considered the holy grail of the industry. I’m sure everyone remembers the first piece of coverage secured for a client and the sense of accomplishment/relief that came with it. But we also recall the stress, fear, and uncertainty about identifying and securing the best outlet for our clients.

It reminds me of a project my family used to tackle every holiday season – finishing a major puzzle together. We’d spend days working on it only to have my little brother hide the last piece. That’s how media outreach goes too. You just can’t succeed without all the pieces perfectly in place.

Luckily, there’s a major shift underway in the Communications industry that is impacting client, media AND influencer relations. I’m not saying that media coverage is not important, but today there’s more than one way to skin a cat. As Rebekah Illif of AirPR said at the PR Summit conference in San Francisco, “Hits are how idiots track success.” It’s time to move beyond the traditional notion of PR success.

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The Shocking Truth About Millennials

GEN Y WHAT

Today we bring you a guest post from BJ Kito. Kito is VP of business strategy and general counsel at Digital Surgeons, a full-service agency driven by the relentless urge to move brands forward.

If you Google “Millennials are,” the top searched suggestions that pop up are, “lazy,” “stupid,” and “the worst.”

Millennials are

Such are the suspicions of the Googling public, hardly an endorsement of Generation Y. But before you target your next Millennial marketing campaign at a vapid, selfish protopersona with pain points that include “the iPhone losing battery power” and “to Nook or to Kindle,” let’s allow the Millennials to speak for themselves.

If you don’t understand where the Millennial zeitgeist is today, you won’t be there to capture its brand loyalty tomorrow. The preponderance of this generation, which will constitute 75% of the global workforce by 2025, is committed to actively creating social change.

Say what?

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PR Education: 5 Traits of the Modern Communicator

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Today we bring you a guest post by Deirdre Breakenridge: author, entrepreneur, PR veteran and CEO of Pure Performance Communications. Follow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

PR education is changing dramatically to better align with the communication challenges businesses are currently facing.  I’ve been teaching on the college/university level for 10 years. Years ago, my curriculum focused on media relations and relationship building with journalists. Today, the activities in my classroom seek to create learning experiences that aid in molding the modern communicator.

Introducing new skills and competencies prepares professionals for the communication complexities.

From my experience, there are five key traits and skills students need to develop during their PR education in order to be successful in today’s business environment:

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5 Tips for Creativity in Times of Crisis or Controversy

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Today we bring you a guest post by Howard Bragman, founder and chairman of Fifteen Minutes PR.

This post is part of an ongoing series.

Like many in our profession, I sometimes feel like the guy at the circus juggling plates on the ends of sticks. It looks precarious, but like the guy under the big top, I am happiest when there is a lot going on.

Over the past several years, I’ve had three primary jobs: 1.) Chairman and Founder of Fifteen Minutes, a Los Angeles-based PR firm that specializes in consumer brands, entertainment and crisis/controversy clients; 2.) Vice Chairman of Reputation.com, the largest and category-creating online reputation management company; and 3.) Network and cable broadcast news contributor, providing my take on the reputational events of the day.

My PR and crisis work often involves people and companies seeking to prevent or assuage a whirlwind of damaging press.

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3 Important PR Lessons from 3 Biz Dev Connections

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Today we bring you a guest post by Sarah Rose Attman, president of Sarah Rose Public Relations and former staff reporter for US Weekly.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

As a 20-something single lady, I’ve come to realize that finding new business is strangely reminiscent of searching for a boyfriend. I want someone who I work well with, someone who is interesting, someone I believe in, and of course, someone who can afford me.

When I started my company, Sarah Rose Public Relations in 2012, I didn’t realize how important “business development” would be to my success. I was simply trying to improve my PR skills of media relations and digital strategies. As my expertise and pricing increased, I realized that attracting new businesses is a skill in and of itself.

There are many tactics people use to drum up new business, but in my experience new clients often show up in the most unusual places. Here are three of the weirdest ways I’ve gotten new business and three PR lessons to be learned.

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