TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Guest

5 Top Music-Focused Firms Share Their Strategies and Inspirations

Turntable

Today we bring you a guest post by Devin Jacobs, a student at Berklee College of Music and an aspiring music publicist/manager. (He tells us that he loves spaghetti and meatballs.)

Over the course of the past decade, the music business has seen a sharp rise in independent publicists as traditonal, antiquated promotional tactics fall by the wayside.

PR as we know it has played an immense role in the digital revolution of the industry, from highly-scrutinized pop stars to rising underground acts. As fans and aspiring professionals, we decided to contact some of our favorite firms — shops that excel at building brand equity for their clients — to get their own takes on how they make it work.

(Please keep in mind that list is in no particular order.)

Read more

5 Tools Modern PR Pros Can Use to Maximize ROI

TOOLS

Today we bring you a guest post by Chief Strategy Officer Rebekah Iliff of AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

In a world where office managers have become “Campus Innovation Advocates” and HR reps have metamorphosed into “Company Culture Experts”, it’s no doubt that the act of reinventing traditional roles has benefits beyond morale. Aside from the perk of having a cool business card to whip out, the titles of today push employees to redefine their place and purpose within an organization. Case in point: diet ice cream is far less inspiring than sorbet. Which makes you want an extra scoop?

Sure — there’s the fun-factor, but reinvention also raises expectations for roles altogether, and if you want your company to be cutting edge, you’ll want to consider some role revamps during your next round of organizational restructuring.

So what about the reinvention of marketing/PR roles and the titles that go with them?

Read more

Is Social Media Really Social?

Is Social Media Social-09

Today we bring you a guest post by Paul Bernardini, Senior Associate at Eastwick.

Call me old school, but no, social media isn’t social.

To be social or to socialize means having one-on-one conversations and contributing to the rumble of small talk at gatherings. It demands that one be physically present. Speaking out loud, understanding body language, learning how to listen, respond, retain and relate are the constructs of socializing and foundational skills that deserve time and attention.

However, it’s not lost on me that social media is redefining the term “social” and the lens through which corporate America views it. The number of followers or connections that reporters, job prospects or companies have is becoming primary criteria in earning clout. Social media has built a world in which Twitter dominates the news cycle, LinkedIn can build careers and Facebook does the impossible by interlinking the world.

It’s a big deal.

Read more

What Shall I Be When I Grow Up? Joey Skaggs!

CELEBRITY-SPERM-BANK-HOAX-facebook

Today we bring you a guest post by Sal Cataldi, founder and president of New York’s surreal shop Cataldi PR.

What makes you want to be what you want to be when you grow up?

Like many a person with eclectic interests (writing, music, art, travel and, yes, cash) and the fuzzy liberal arts degree to prove it, I ventured off into the world of periadulthood with nary a clue as to what I would do to house and feed myself, much less the wonderful children I would be fortunate enough to have.

My professional calling didn’t arrive until my late mid-20s, after a few years spent bumming around the animation and video businesses, playing in rock bands and writing record reviews for freebie vinyl.  That’s when I stumbled into the broad world that goes by the narrow moniker of “public relations.” This shift came courtesy of a recommendation put forth for my varied interests by that bible for career changers and flounders, What Color Is Your Parachute?

So what kind of hype have I plied in my three decades in this business, with 26 of those years as head of my own boutique gang of guerillas?  It has been way more of the P.T. Barnum and John Waters spectacle variety than the barely-veiled liemanship of President George W. Bush’s smarmy spinmeister Ari Fleischer or his clueless acting successor, Dana Perino.

Read more

5 Ways to Maintain Media Momentum After the Sizzle of a Launch

launch

Today we bring you a guest post by Kevin McLaughlin, Principal & Co-Founder, Resound Marketing.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

It’s every entrepreneur’s dream – your company or product launches with a huge splash generating headlines across The Wall Street Journal, Forbes, TechCrunch and Mashable. Coverage appears in all your favorite media outlets, reaching all those prospective customers, valuable partners, wealthy investors, and the laundry list of other key stakeholders (including your parents).

Admittedly, not all launches will deserve quite that much fanfare, but a launch is your big moment and likely your meatiest PR campaign of the year.

But after the launch, many company founders are left with the “what next” feeling. Without sizzling company news, a pipeline of new features, or a funding announcement, what do you have to bend the ear of influential media and maintain that launch momentum?

Read more

Walk the Talk: Standing Up for the Value of Your Creative Work

Fired

Today we bring you a guest post by Stan Friedman, founding principal at San Francisco’s Pivotal Communications.

Two weeks ago, Microsoft — the world’s #1 software company, awash in a record $22 billion in net income on more than a record $87 billion in 2014 global revenue — announced that nearly 20% of its workforce would be laid off. It was the largest one-time firing in company history.

Citing pursuit of a broader “transformation” for Microsoft, its CEO said that he intends to “flatten the organization and develop leaner business processes.”

You may not be in the tech sector, but we’ve all heard this type of corporate rationale many times before….

Read more

Just Launched a Startup? Here’s Why You Shouldn’t Hire a PR Pro Just Yet

startUP

Today we bring you a guest post by Sarah Rose Attman, president of Sarah Rose Public Relations and former staff reporter for US Weekly.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Congratulations! You just launched your startup. Welcome to the wonderful world of being your own boss, building something from the ground up, and fighting against the odds to “make it”. Every company has been where you are today, so embrace the chaos and get ready for the ride of a lifetime.

There is so much to do! Designing your logo, raising a round of financing, hiring your founding team, and of course PR, right?

Well, maybe not.

Read more

5 Ways to Turn Tech-Talk Into People-Speak

vintage-computing

Today we bring you a guest post from Gina Gallup, VP and COO of Nashville’s Bradford Group.

Ask someone what a PR professional does on a daily basis and they’re likely to rattle off high-profile activities like attending a cool restaurant opening or trying to get a client mentioned in the glossy pages of a fashion magazine.

But, the truth is, most companies seeking PR aren’t walking a red carpet every night — they come from industries like telecom, software sales or health care IT. Making these types of clients interesting and accessible to an audience is the true mark of a skilled PR pro, because it’s not an easy undertaking.

Companies in technical industries face a number of difficulties when trying to communicate the benefits of their product or service, which often appear highly technical and overly complex to the average person. Creating content that generates conversations is a crucial part of any successful PR campaign, no matter the industry.

On that note, here are some tips for turning technical subject matter into understandable content that creates awareness for every company — not just the glamorous ones.

Read more

Insulting Customers on Facebook: Real-Life Basil Fawlty or Just Bad PR?

Basil F

Today we bring you a guest post from Alison Lancaster, an account manager at Pressat, a press release distribution service based in Ancoats, UK. She has more than 15 years experience working in the PR industry. You can follow her on Linkedin.

With about two-thirds of consumers checking online reviews before booking a place to stay, many small businesses are leveraging social media to handle customer feedback — be it positive or negative. After all, such content is readable by potential future guests.

However, the act of maintaining a good public image is not on the top of one Scottish hostel owner’s list.

Todd Pedersen, who runs the Blue Sky Hostel in Glasgow, recently attracted international media coverage after branding a guest a “retard” on the hostel’s Facebook page when the customer voiced her discontent in a negative review.

Then things went a little crazy. Screenshots after the jump.

Read more

Owning Up to Our Industry’s Core (In)competency: Drawing the Line on Theft of Voice

Freelance

Today we bring you a guest post by Stan Friedman, founding principal at San Francisco’s Pivotal Communications.

As a 1099er (freelancer, specialist or consultant), is your creative output economically under-valued by the agencies and creative shops with which you work?

Do you relinquish “authorship” in exchange for receiving compensation, harboring doubts and fears of receiving no future work, or trying to avoid a reputation as “difficult to work with” or “not a team player?”

Do you acquiesce to work-for-hire, NDAs and non-competes that clearly minimize your value — and your future ability to capitalize on your creative worth or unique skill offering?

If the answer to any of these occurrences is “Yes”, then you’ll need to own up to the truth about what’s happening in your career’s backyard…and decide what you’re willing to do about it.

Read more

NEXT PAGE >>