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Karen Schwartz

Brand Bonus: Ford Gets Good Reviews from Consumers

Ford is finding favor with consumers. BNET writes about the company’s ranking as “most improved” automaker in Consumer Reports’ annual auto survey, and how it is “getting the benefit of the doubt from owners who like where the brand is going.” Not needing government bailout money helps, the article suggests.

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Top Three Takeaways from Brandhackers Social Commerce Panel

Monday night’s Brandhackers happy hour meetup brought together an audience of entrepreneurs and business owners for a talk on using ‘deal-of-the-day’ social technologies to build and retain a strong, targeted customer base.

Panelists from Scoopst, ScoutMob and Yipit led the conversation on best practices and took questions on how to get people in and keep them coming back, as well as the importance of managing deals on the merchant side to maximize effectiveness. With hundreds of deal sites in the market, it’s increasingly on brands’ radars — both big and small — as a viable vehicle for getting people in the door.

“The good news is it doesn’t have to be 60, 70, 80 percent,” said Drew Allen, head of NYC sales for deal-a-day vendor ScoutMob, of deal discounts. Fifty percent, he said, is the key to getting someone curious about the neighborhood to give something new a try.

After the jump, three lessons from the event.

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Watch Promo on Facebook, Win Chipotle Burrito

There’s no such thing as a free lunch, but watch a video promoting NBC’s new America’s Next Great Restaurant on its Facebook page and you can at least get a buy-one-get-one-free coupon.

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Revolving Door: 2.24

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Ann Powers has been named pop music critic at NPR Music. She had been pop music critic at Los Angeles Times.

Luke O’Brien has been named staff writer at Deadspin. He had been a freelance writer.

Carrie Frye has been named managing editor at The Awl. She had been writer at’s About Last Night blog.

Sharon Tanenbaum has been named senior editor, news at She had been online editor at

Click here to receive’s Revolving Door Newsletter via email.

Super Soda: Coca-Cola’s Competitive Corporate Image

Coca-Cola India will make a communications push this summer, complete with “new brand ambassador” cricket star Sachin Tendulkar, reports the Financial Express. Meanwhile, PepsiCo India has four TV commercials and a “multi-media ad campaign” on the way, with cricket World Cup Team India’s MS Dhoni front and center.

Cricket’s ICC World Cup runs through early April, and more ads are on the way with the start of summer right around the corner, the story says.

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Unions Could Benefit from Awareness Push

AP Photo/The St. Paul Pioneer Press, Scott Takushi

While state and local employee unions have made tough choices in response to “economic realities of their state,” they need to communicate their activities more clearly with the public, a Forbes story suggests. Citing lack of awareness and Google-ability of the specific contributions unions make, Forbes‘ Rick Ungar argues that the public could use a reminder of the role unions play in their lives, even if they themselves are not members.

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Revolving Door: 2.17

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Jennifer Marquez has been named health editor at Parade. She had been senior editor, health at O: The Oprah Magazine.

Azi Paybarah has been named reporter at The New York Observer. He had been writer at WNYC’s Empire blog.

Donovan Hahn has been named features editor at GQ. He had been senior editor at Harper’s.

David Joachim has been named weekend editor of the Washington, D.C. bureau at The New York Times. He had been banking editor there.

Click here to receive’s Revolving Door Newsletter via email.

JPMorgan Chase’s Fund for the Next Big Thing

JPMorgan Chase is placing its bets on social media. The firm is getting ready to put a new social media investment fund in place targeting Internet and new media ventures, Social Media Today writes.

Set to be unveiled Sunday, the fund “is meant to assist social media-related companies that have already established viable business models and revenue streams but have yet to undergo initial public offerings,” the story goes. It posits that the firm is out to “catch the next Groupon, LinkedIn, or Facebook,” and places it in relation to Goldman Sachs fundraising for Facebook.

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Airlines Using Social Media to Build Loyalty for Loyalty Programs

American Airlines’ frequent flyer program participants may find themselves with a new Facebook friend — their airline. AOL Travel News reports that the airline is the “first airline company in the US to created dedicated social media channels for mileage benefits.” In addition to being kept up-to-date on offers and promotions, American Airlines hopes they’ll use it as a hub to discuss getting more miles.

“Other airlines have their own airline-specific places on those social media channels, but not dedicated to mileage benefits. We are giving a very specific channel here for people who want to learn how to earn miles,” said Charlie Sultan, VP of partner marketing for AAdvantage, American’s frequent flyer program.

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Chrysler Keeps Detroit Tagline Rolling

First it was a commercial. Now, Chrysler’s “Imported From Detroit” campaign, which aired during the Super Bowl, is moving into merchandise.

Advertising Age writes about the company’s plan to launch a related line of merchandise in the coming weeks based around the commercial and its momentum. The plan, according to the story, includes a dealer kit that makes “dealers around America feel like Detroit embassies,” said Joe Staples, creative director for Wieden, which made the Super Bowl ad.

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