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Karen Schwartz

Google Tops UK Most Reputable Company List

Everyone knows Google’s got quite the reputation, but an index released this week names it the most reputable company in the UK.

Computing News highlights the 2010 TNS Corporate Reputation Index, released this week, which considers reputation in light of “business success, favourability, perceived trustworthiness and product or service quality.”

Eleven of the top 25 firms in the index were technology companies, the story says, including Apple, Sony, Microsoft, Blackberry, Sony Ericsson, Samsung, Dell, Nokia, and HP.

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Revolving Door: 2.10

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Susanna Schrobsdorff has been named assistant managing editor at She had been editorial director, Newsweek Digital at Newsweek.

Carol Lee has been named White House correspondent at The Wall Street Journal. She had been White House correspondent at Politico.

Ariel Kaminer has been named columnist of “The Ethicist” at The New York Times Magazine. She will continue to write the “City Critic” column.

Stephen J. Adler has been named editor-in-chief and executive vice president of Reuters News at Thomson Reuters. He had been SVP and editorial director for the professional division there.

Click here to receive’s Revolving Door Newsletter via email.

FYI: You Don’t Know Everything

Ask Anna O’Brien, former VP of social media for Citibank North America for some social media tips and she’ll tell you to keep this in mind:

1. Staying Power: Remember that anything you say on social media lives on; it’s public and permanent, and you should make decisions on what you share knowing it’ll always exist.

2. Branding: Be smart … your private brand now affects your company brand. You are no longer separate from your company, especially in PR.

3. Knowing It All: You never know everything, so you can’t walk in pretending you know everything, especially with regard to social media, because nobody knows everything.

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Detroit Gets a Boost from Eminem, Chrysler Ad

The “Imported from Detroit” ad was “the big story of the night,” says NPR. The third-quarter Chrysler ad featuring Eminem made the rounds “over and over in online buzz,” with consumers, the story adds, quoting NM Incite, a Nielsen/McKinsey Co. that tracks online buzz.

Downtown landmarks made an appearance in the ad, which resonated with viewers far beyond the 8 Mile Eminem made famous.

“Someone at Chrysler’s ad agency deserves a raise, a promotion, and/or a pat on the back for the Detroit-love in the car company’s Super Bowl commercial this year,” says a Racked post that calls Detroit “the American city to watch right now.”

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Problematic PR for Harmful Drinking Water

A booklet on past water contamination is at the center of a controversy at Marines Base Camp Lejeune in North Carolina. And, as the Miami Herald reports, “the dispute over the booklet is part of a larger ongoing public relations battle between the military and the [Agency for Toxic Substances and Disease Registry].”

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Revolving Door: 2.3

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

John Tayman has been named editor of Techland at He was founder at Byliner Inc.

Peter J. Boyer has been named senior correspondent for news and politics at Newsweek-Daily Beast. He had been writer at The New Yorker.

Wayne Barrett has been named special contributor for investigative reporting at Newsweek-Daily Beast. He had been investigative reporter at Village Voice.

Gabriel Snyder has been named editor at TheAtlanticWire. He had been executive editor at Newsweek Digital.

Click here to receive’s Revolving Door Newsletter via email.

Fiat Reputation Redo Might Include a New PR Firm

Welcome back, Fiat. After a 25-year hiatus from the United States, Washington dealerships will start selling the new Fiat 500s next month.

But as a Washington Post article points out, “Fiat faces established rivals and will have to overcome a past reputation for unreliability.” The story quotes auto analyst Rebecca Lindland of IHS Global Insight on where the company’s re-entering the American landscape from. “‘Fix it again, Tony’ is what it’s been called,” she says. “And the company didn’t exactly leave the States on a high note.”

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Packaging and The Product: An Evolving Story

Food makers and grocers are stepping up to the plate with their own nutritional take on what’s inside the package.

As governmental pressure mounted for labels that “emphasize nutrients that consumers might want to avoid, like sodium, calories and fat,” a New York Times story says, “manufacturers insisted that they should also be able to use the labels to highlight beneficial nutrients, including vitamins, minerals and protein.”

The result: a labeling system developed by the Grocery Manufacturers Association and the Food Marketing Institute, and a $50 million advertising campaign to promote it in the fall.

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Revolving Door: 1.27

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Michael Endelman has been named features editor at Food & Wine. He had been senior editor at Rolling Stone.

Chris Lee has been named senior entertainment writer at The Newsweek Daily Beast Company. He had been music writer at the Los Angeles Times.

Mark Bittman has been named opinion columnist at The New York Times. He had been food columnist there.

Pamela Paul has been named children’s book editor at The New York Times. She will continue in her role as a columnist for the “Style” section there.

Click here to receive’s Revolving Door Newsletter via email.

Sprint’s Image Picker-Upper

It’s hard to say what kind of press a company’s getting when headlines note that it does not, in fact, “suck.”

Forbes kicked it off yesterday, posting on how Sprint has “been looking to rebuild its once shoddy image with multiple initiatives.”

The company could up its brand perception with its recent measures — improving customer service, expanding smartphone offerings and bettering its network among them — but “also benefit from strategic efforts to tap new markets” the post says.

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