— TODAY (@TODAYshow) November 14, 2014
Whelp, it’s official. Al Roker has finally made his legend eternal by taking a bold step into the Guinness World Book of Records with a 34-hour uninterrupted weather forecast because dude had nothing better to do on a Wednesday morning.
Playfully dubbed #Rokerthon, the stunt was geared to raise money for Roker’s Crowdrise campaign, which benefits the U.S. armed forces and the United States Service Organizations (USO). NBC reported the event helped raise
over more than $70,000 for the charity.
Admirable. Laudable. And yes, laughable. (I mean, they guy had to break a record set by some Norwegian meterologist, so that’s funny.)
And there’s your question PR pros: Is that really what it takes these days — stunts? Seriously?!