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Shawn Paul Wood

Shawn Paul Wood is a PR executive, copywriter and online strategist with more than 20 years’ experience in the field, with 12 of those years as an on-air host and radio news director. In his "free time," he also writes for Talent Zoo‘s Flack Me blog, PR News' Insider, as well as writes and edits for national blog Through The Fence Baseball. For more about SPW, follow him on Twitter @ShawnPaulWood or his agency @WoodworksComms.

Taken 3 Uses LinkedIn to Endorse a Winner’s ‘Particular Set of Skills’

liam neeson linkedin

Typically, the more sequels a movie gets, the more it evokes images of suckage and cash grabs.

Noted franchises like Jaws, Resident Evil, Friday the 13th, and Scream come to mind when considering the carbon copies of movies that should have just tapped out after one or two. This brings us to Liam Neeson’s Taken series.

If you have seen the movie, you know that he plays a man with “a particular set of skills.” Understanding the plight of bad sequels, there needed to be a great stunt to get people interested. And then someone thought of a LinkedIn endorsement by Liam Neeson.

We’re suddenly interested in this movie now!  Read more

GOOD NEWS: Honesty Really Is the Best Policy When Adopting Dogs

eddie the terribleIf I said “Silicon Valley,” what’s the first thing that comes to mind?

Computers? Technology? Rich hipsters? What if we said, “Genius pet adoption?” Meet this lovely story from the Humane Society of Silicon Valley

This is “Eddie the Terrible.”

He’s a two-year-old chihuahua who can “go zero to Cujo in .05 seconds when he sees another dog on a leash.” Also, this bedeviled dog is understood to be “socially stinky.” How do I know these odd facts?

The HSSV created the best adoption blog post in the history of ever just for Eddie.

Read it after the jump… Read more

The 5 Categories of Digital Friends for PR Professionals

digital friendsLast week, I was having a conversation about my peeps on Twitter.

“How did you get them all?” “What did you do to get their attention?” And possibly “Did you buy them a steak dinner?” And it got me thinking about the many reasons people like following others, as well as getting others to follow them.

While the top reason is ego…eh, influence, there are other aspects to offering reasons to get people to like your pictures or posts, or comment on your tweets. So, I began to audit my own Twitter account, which led to me this: PR folk making “digital” friends.

Are they real? Do they exist? Would they care if they met you IRL? Does any of this make sense? For the average PR pro, digital friends fall into five main categories (yes, it’s this week’s #5Things).

Where do you fall? Read more

University of Michigan Hired Edelman to Back the Blue

Wolverine

For the ardent college football fan, this isn’t news. However, for others who may enjoy their Saturdays for other things, the University of Michigan is in a bad way.

Aside from the total amount of suckage that has been on display in “The Big House” for the past few years, U-M has not handled a few crucial PR items with delicac lately. In fact, the school has treated them like a back-up quarterback with alligator arms, blundering the whole thing.

And since U-M can’t count on its own in-house PR practitioners, they called upon Edelman to do their bidding.

Read more

Pittsburgh Penguins Broadcaster Jokes About ‘I Can’t Breathe’

penguins i cant breathe

(Photo Credit/Screen Grab via Deadspin)

People protest for various reasons. Most of them are good.

Today, thanks to the power of national TV, social media, and a little bit of merchandising, sociopolitical or economic causes can take on a whole new life. Most recently, the death of New York native Eric Garner – who died after an NYPD officer applied a chokehold to restrain him — inspired more than 25,000 to march in Manhattan this weekend.

The line “I Can’t Breathe” has been seen everywhere as a result, and a local sportscaster thought it was fair game for a bad joke. Read more

Frozen Director Finally Apologizes for ‘Let it Go’

Disney-Frozen-Movie-sisters

You have seen all the Pixar or Disney greats (or both, since the Mouse bought Pixar). You have fallen in love with the characters. You may have caught yourself singing a couple of those songs in the shower.

And then came Frozen.

Whatever the reason, this billion-dollar blockbuster continues to charm as many minds as it makes into mush. So the director of the colossal animated hit did what any big-time Hollywood director would do…

She apologized.

Read more

Facebook Hired a Team to Remind the World That It Is Run by Humans

Poke-App

Poke it to see if it has a pulse

W0rds can be slippery things.

For years, observers have theorized that leading “social network” Facebook actually makes us more antisocial. There are studies about it, Infographics discuss it. Even a short film was made about it.

And now, there’s this: Facebook would like to inform users they care, so they hired a team just to confirm it.

Read more

GOOD NEWS: It’s Hard Out There for a Protestor…So Feed Them

ICYMI: A few people have taken up protesting civil servants and the U.S. government because human rights are a thing.

From Los Angeles to Ferguson, Mo., to NYC, activists are taking up arms and exercising their First Amendment rights to say what is vexing them about the justice system. While you may or may not applaud them, a couple of people figured they are working up an appetite.

Enter into the fray John Legend and Chrissy Teigen.

These are two people very much in the public eye who tried to do something privately because it just seemed like the right thing to do — they hired food trucks for a free lunch (and most likely, a pat on the back).

No hashtag. No t-shirt. No TV cameras. Just will work for food. Nicely done.

New York Cafe Owner: I Don’t Like Big Butts, and I Cannot Lie

bleekerAccording to its website, Bleecker Kitchen & Co. is “a neighborhood American restaurant with a seasonally inspired menu, which offers small and large plates at affordable prices.”

Sounds innocent enough, until you focus on that large plates description. 

You see, Bleecker Kitchen & Co. owner Joshua Berkowitz isn’t a fan of many things large. In fact, he is being sued for allegedly having a twisted sense of humor about people with the proverbial junk in the trunk.

(We dare you not to laugh and think about a certain someone when you hit the jump.)

Read more

More #UberFail: Company Offers Credit to Sexually Harassed Passenger

uberUber is a conflicted company.

On one hand, its concept has met with resounding success and growth. People picking you up from wherever via app is cool, but the company seems to be testing how far it can push a “we don’t care” media relations strategy.

Emil Michael still has a job and the company still keeps scoring bad press.

This time it’s about how Uber handled sexual harassment allegations. Read more

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