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Shawn Paul Wood

Shawn Paul Wood is a PR executive, copywriter and online strategist with more than 20 years’ experience in the field, with 12 of those years as an on-air host and radio news director. In his "free time," he also writes for Talent Zoo‘s Flack Me blog, PR News' Insider, as well as writes and edits for national blog Through The Fence Baseball. For more about SPW, follow him on Twitter @ShawnPaulWood or his agency @WoodworksComms.

Pam Oliver on the Future of FOX Sports: ‘Young, Blonde, and Hot’

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On the sports journalism ladder, the sideline reporter usually places just above the Fantasy Football reporter.

Typically, this is the reserve talent forced to stay on the sidelines and eavesdrop on coaches’ bickering, trainers’ questioning, and top draft picks’ prayers. When it’s cold, they freeze; when it’s raining, they get wet; when it’s time for a commercial break, no one cares. For almost 20 years on FOX Sports, Pam Oliver. has done this job, eventually earning a regaled spot on the “A team” with Troy Aikman and, yes, Joe Buck.

Recently, however, the FOX Sports grand poobahs sidelined Oliver for a younger model — Erin Andrews. It took a while, but Oliver finally sounded off on that hire. Loudly.

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STUDY: President Obama’s Ratings Hit Another Record Low

obama ratings

From ISIS to the economy, domestic drama to foreign policy, it seems that the President is damned if he does and damned if he doesn’t.

Last month, the entire U.S. government received the deplorable edict of the worst approval rating ever, with 71 percent of respondents saying that the country is “headed in the wrong direction.” The same Gallup poll revealed that only 41 percent of Americans approve of the work done by the Oval Office.

This month it got worse.

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Of Mice and Men: Disney Prevents Deadmau5 From Trademarking Two Peculiar Ears

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From the “What in the world took so long” department, today brings us some legal ruminations via one successful trance music prodigy named Deadmau5. To his parents, the rodent-monikered dance hall wunderkind is Joel Zimmerman of Toronto, Ontario, Canada. To the rest of us, he wears a mouse head and two digitally enhanced ears.

For more than a decade, this has been Zimmerman’s shtick — he shows up in concert, never to be seen sans mouse head, and plays his curly tail off. Oh sure, there is a stark similarity between his outfit and that of another notable mouse, but nothing has been said. Not once, until now.

Finally.

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Phil Roberston Ensures That Duck Dynasty Continues to Make Headlines

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Phil Robertson, the well-coiffed patriarch of the Duck Dynasty empire, has made quite the name for himself when it comes to bellowing his opinions about life, liberty, and the pursuit of happiness. His latest opinions, shared with Sean Hannity on FOX News, may be his greatest hit yet.

Hannity’s discussion strayed from duck-calling accouterments to American foreign policy, because when you need a source for a nonsensical political diatribe, who better than a famously outspoken reality star? That’s when Robertson said this:

“In this case, you either have to convert them, which I think would be next to impossible,” Robertson explained to Hannity. “I’m just saying convert them or kill them — one or the other.”

And the Church said “Amen”?

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5 Surefire Ways to Get a Reporter’s Attention

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One of the silver bullets in any flack’s arsenal is the art of getting or earning someone’s attention. After all, it is what we all go angling for on a daily basis. From writing a pitch to commenting on a tweet, we hope that something we do tells our media colleagues, “Hey, look at me!”

Once you get the reporter’s attention, you are halfway to the promised land of a mention, a return phone call an email reply or a Twitter response. Whatever correspondence you receive, the ensuing smiles are all there because of the work you did. But how effective are you at earning that attention in the first place?

If you want to be better at that subtle tactic, this week’s ‘5 Things‘ is for you: Here are 5 surefire ways to get a reporter’s attention.

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Barbie Plays Dress Up for Latin America

barbies

They are the world.

Since Barbie hit the shelves in 1959, Mattel has been diligent in discovering news ways to make money from its greatest creation. Barbie has grown an extended family from different parts of the world or has entered the corporate world to capitalize on any array of wardrobe accouterments.

According to her official websiteBarbara Millicent Roberts has had close to 150 careers, represented more than 40 different nationalities and collaborated with more than 75 fashion designers. With one Barbie sold every 3 seconds somewhere in the world, she remains the world’s most popular doll and a powerhouse brand among girls of all ages.

Only one small problem: On the way to global domination, Barbie forgot that a new outfit doesn’t automatically mean a new culture … and then Mattel (may have) offended parts Latin America with a few tactful stereotypes.

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Oxymoronic? September Is PRSA’s ‘Ethics Awareness Month’

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The Public Relations Society of America has declared September to be “Ethics Awareness Month.”

This is a banner under which public relations practitioners everywhere should march. Strict ethical guidelines should be that fundamental to an industry that specializes in repairing and maintaining reputations. But does establishing a month for PR types focus on ethics even matter any longer? Does ethics carry as much of a place of importance as it should in this industry?

The younger this industry gets, the more ethics should matter.

How are we doing on that front?

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Why Labor Day Needs Public Relations Assistance

Labor-DayThis weekend, everyone is ready to get their grill on and enjoy the extended weekend to commemorate Labor Day.

This day is usually celebrated in the company of a body of water, a gaggle of friends, and a trough of adult beverages (none of whom are certain as to why they have the day off). The most prescient reminder that we don’t have to go into the office is the “closed” sign in the window of our local bank.

The problem is that the day was not created for a telethon or an excursion to the beach, but rather to celebrate the true laborers in this country way back in 1882.

The day was created to recognize the little man — the person who worked 10 to 12 hours each day, received very little pay, lived with an extremely compromised quality of life and never received anything in the way of thanks for a day of hard labor. 

Sound familiar?

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Newspaper Publishers’ Arch-Nemesis Is Maine’s Gov. Paul LePage

MaineQuit blaming the economy, newspaper publishers. Stop accusing the Internet, National Newspapers Publishers of America (NNPA). Hey, International News Media Association (INMA), slow down on your blog hate.

Your vitriol should be aimed in one clear direction — Augusta, Maine and the office of Gov. Paul LePage.

He was at a recent GOP rally celebrating the new RNC headquarters in Androscoggin County. Sounds like a happening place, right? I suppose the sauce was flowing as he got a little randy from the lectern and shared that he hates your wretched, ink-stained guts.

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ESPN Gets the Memo on America’s Disinterest in Michael Sam’s Showering Habits

ESPN Michael Sam

We wanted to look the other way too.

ICYMI: The St. Louis Rams drafted a gay guy in the NFL draft this year. Many have discussed this fact. We blogged about it. Everyone is watching it.

However, most of us are also over it.

Michael Sam showed true courage, walked over a line, and took a stand for the LGBT community. And while everyone with a pulse and a non-blackened heart applauded him for that move then, we have all stopped clapping.

Why? It’s old news. ESPN, however, thought a story about Sam’s showering habits in the Rams’ locker room was necessary. A day later, they apologized because social media blew up.

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