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Friday, Jan 16
CableFaxies Look for Best in Cable PR
Are you a marketer in the cable industry? You have until next Friday to submit for the The CableFAXIES Awards, which "salute the year's most outstanding communications initiatives and programs" in the cable industry. The best part of the awards? There is a category for "PR Stunt," which includes the description: Brides running down a city street in their bridal gowns, thousands of pizzas being sent to the press, fashion policewomen on a city street writing "tickets" for wardrobe offenses, fountains in major cities spouting blood instead of water. These are just a few of the PR stunts mounted to spread the word about cable programs or PPV events. Noted: if your PR firm tells you to send thousands of pizzas to the press, time to fire the PR firm. That being said, we're interested in seeing who comes out on top. Email This Post |
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