 Tuesday, May 26
PainePR Wins Top Prize at Big Apple Awards for Iams Campaign
The PRSA held their New York chapter Big Apple Awards dinner last week at the Rainbow Room to give out 37 prizes in various categories, 18 honorable mentions. The annual John W. Hill (for leadership and public service, named for the Hill & Knowlton founder), the Philip Dorf (for mentorship) and the President's Award (for service to the Chapter) were also given. PainePR took the top prize for their work on the Iams Home 4 the Holidays campaign launched to place a million pets in good homes. Desperate Housewives star Felicity Huffman fronted the effort which actually placed over 1.2 million animals. The agency is a 75 person shop with offices in New York, L.A., and Orange County. The full list of Big Apple winners can be found after the jump: 2009 Big Apple Winners John W. Hill Award: Valerie Di Maria, Willis Group Holdings Philip Dorf Award: William F. Doescher, The Doescher Group President's Award: Sandra Fathi, Affect Strategies Protecting Futures MS&L Worldwide Community Relations: Business Products & Services We've Got a New Look, How About You?--Going Back to its Century-Old Roots, Bank of America Gets a Fresh Start in the Bay Area Emanate COMMUNITY RELATIONS: GOVERNMENT, ASSOCIATIONS & NON-PROFIT ORGANIZATIONS We Can't Let This Bank Fail Coyne Public Relations Corporate Social Responsibility: Business The MAC AIDS Fund: Taking Back the Spotlight Weber Shandwick Financial/Investor Relations Not All Ethanol Is Created Equal: Driving Investment in Verenium Corp. In An Emerging Industry Brandtectonics, a Chandler Chicco Company Integrated Communications: Consumer Products & Services Vaseline Skin is Amazing Campaign M Booth & Associates INTEGRATED COMMUNICATIONS: BUSINESS TO BUSINESS GlobeOp Emerges as Guiding Light for Hedge Funds Metia Integrated Communications: Government, Associations & Non-Profit Organizations Just Look for UL MS&L Worldwide Internal Communications: Less than 10,000 employees Communicating With an Organization of Achievement Addicts Carmichael Lynch Spong INTERNATIONAL COMMUNICATIONS Promise of Meningitis Prevention Brings Vaccines Industry Out of the Shadows Ruder Finn, Inc. Marketing Consumer Products: Healthcare The Science of Beauty: Keeping Restylane® and Perlane® on Top as the Gold Standards in Cosmetic Dermal Fillers Lippe Taylor Marketing Consumer Products: Technology The Casio EX-F1-- Showcasing the Need for Speed Coyne Public Relations Marketing Consumer Products: Food & Beverage Ready, Set, Play! Mott's Shows Moms the Way to Fun and Healthy Play Dates Ketchum Marketing Consumer Products: Packaged Goods The First-Ever Global Monopoly Game Board Created by Fans Hunter Public Relations Marketing Consumer Products: Non-Packaged Goods Research Makes the Case for Trane and Clean "Green" Indoor Air Carmichael Lynch Spong Marketing Consumer Services: Travel and Tourism/Hospitality Park-Savvy Parents Become Walt Disney World's First Online Moms Panel Coyne Public Relations Marketing Consumer Services: Healthcare Services Share and Share-a-Bike: Humana Brings Bike-Sharing to the Masses Coyne Public Relations Marketing Consumer Services: Financial Services Say Hello to Morris, the Wise Upperclassman! Emanate Marketing Communications: BUSINESS TO BUSINESS: Professional and/or Financial Services Employee Benefits: Get in the Game The Guardian Life Insurance Company of America Marketing Communications: BUSINESS TO BUSINESS: Products Launch of Roche Antiviral Protection Program (RAPP) Drives Media Coverage, Sales Fleishman-Hillard, Inc. Marketing to Special or Multicultural Audiences: Business TAG Experiences the 'Clean Smell' of Success with the Launch of TAG Records MS&L Worldwide MARKETING TO SPECIAL OR MULTICULTURAL AUDIENCES: GOVERNMENT, ASSOCIATIONS & NON-PROFIT ORGANIZATIONS Flu-Free and A Mom-to-Be: Protect Yourself, Protect Your Baby - Get a Flu Shot! Weber Shandwick New Media Campaign Travelzoo Tweets Top 20 M Booth & Associates Public Affairs: Business Iams Home 4 the Holidays Sets Out on a Mission to Save the Lives of 1 Million Homeless Pets PainePR Public Affairs: Government, Associations & Non-Profit Organizations Protecting Your Pet from Theft American Kennel Club Reputation Management: Business - Companies with sales of more than $500 million Man Lives In IKEA: Citizen Marketer Becomes IKEA Brand Evangelist Ketchum Reputation Management: Government, Associations & Non-Profit Organizations Campaign to Find a Dog for Obama American Kennel Club Special Events or Observances: One to Seven Days: Business Products & Services 50th Birthday of the Crayola 64 Box/"Kids' Choice Color" Campaign Coyne Public Relations Special Events or Observances: One to Seven Days: Government, Associations & Non-Profit Organizations Kicking Off the Flu Season: Immunizing the Media with a Healthy Dose of Flu Facts Alembic Health Communications Special Events or Observances: More than Seven Days: Business Products & Services Home is Where the HDTV is; Panasonic Teaches American Families About Living in HD Cohn & Wolfe Special Events or Observances: More than Seven Days: Government, Associations & Non-Profit Organizations Alvin Ailey American Dance Theater: Celebrating the Spirit Ruder Finn, Inc. Brochure The CND Look Book: Positioning Nails as Fashion Accessory Red PR Newsletter/Magazine Perspectives: The Magazine for Employees of U.S. Commercial Operations MS&L Worldwide USE OF BROADCAST: INCLUDING USE OF VIDEO NEWS RELEASE, B-ROLL AND/OR SATELLITE MEDIA TOUR Goodyear 'Get There' Awards Coyne Public Relations Use of Internal Video MS&L Worldwide PSA Print & Video Public Service Announcement Making Meningitis Matter: Real People, Real Struggle, Real Change. Alembic Health Communications Innovation & Technology Team Mom™ Wins Kudos for K'NEX Child's Play Communications 2009 Honorable Mentions Cause-Related Marketing American Diabetes Association's Men's Health Educational Campaign: Diabetes and the Modern Man HealthStar Public Relations FINANCIAL/INVESTOR RELATIONS Alcon Acquisition: Ruder Finn's Vision Delivers Novartis' Farsighted Strategy to Key Audiences Ruder Finn, Inc. Integrated Communications: Consumer Products & Services Sylvania Micro-Mini: All Green Hands On Deck! Weber Shandwick Integrated Communications: Government, Associations & Non-Profit Organizations Taking Fair Trade Further Carmichael Lynch Spong INTERNATIONAL COMMUNICATIONS Beyond Beijing: How Lenovo Built Its Brand at the Olympic Games Ketchum Marketing Consumer Products: Healthcare Kiss It Forward with Abreva GolinHarris Marketing Consumer Products: Healthcare One A Day and Ellen DeGeneres Encourage Women to Wake Up and Take an Active Approach to Breast Health HealthStar Public Relations Marketing Consumer Products: Technology Lutron Electronics: Saving Energy Beautifully With Lighting Controls Carmichael Lynch Spong Marketing Consumer Products: Technology Look Good in Pictures: Nikon's "How to" Series with Carson Kressley MWW Group Marketing Consumer Products: Food & Beverage A Peanut Butter Sandwich Can Pay for College in a Jif Cohn & Wolfe Marketing Consumer Products: Packaged Goods Launching Clairol Perfect 10 by Nice 'n Easy Marina Maher Communications MARKETING CONSUMER SERVICES: TRAVEL AND TOURISM/HOSPITALITY Celebrity Solstice Sets Sail: Celebrity Cruises Navigates Rolling Reveal Strategy to Launch New Ship! Emanate Marketing to Special or Multicultural Audiences: Business "HIRE": Honeywell Initiative for Returning Engineers Weber Shandwick Reputation Management: Business - Companies with sales of more than $500 million Safe Teen Drive Long Island Allstate Insurance Company, New York Regional Office Reputation Management: Business - Companies with sales of more than $500 million Getting the Facts About Tuberculosis in Africa to Those Most Affected Ruder Finn, Inc. Special Events or Observances: One to Seven Days: Business Products & Services Dr Pepper Snapple Group Makes a Splash on the NYSE Ketchum Special Events or Observances: One to Seven Days: Business Products & Services PointRollin' in the Demo Limo Weber Shandwick PSA Print & Video Public Service Announcement 2008 AKC Marley & Me Public Service Campaign American Kennel Club Email This Post |
Your Daily PR Release |
Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
|
