Friday, May 08

PR CLIOs Shortlist Favors Big Agencies

ClioAward.jpg

Nielsen published shortlists of nominees for their 50th annual CLIO awards ahead of the event in Las Vegas next week. The first ever CLIOs for PR looks to favor large firms, with some very familiar campaigns such as Ketchum's Man Lives in IKEA campaign.

The strategic communications & public relations awards will be doled out by Jury Chair Richard Edelman, for Consumer, Crisis, and Corporate campaigns.

Ketchum leads the way with four nods, Ogilvy with three, Edelman, Golin-Harris, and Fleishman-Hillard with two, and MS&L and Peppercom each with one. San Fran boutique Flashpoint PR earned a spot with their Lego work.

Full list of nominees after the jump:


Consumer

Edelman: American Heart Associations Go Red For Women
Edelman: Brita, FilterForGood
Ketchum: Haagen-Dazs loves Honey Bees
Flashpoint PR: LEGO Systems, Inc. "Go Miniman Go"
GolinHarris: McDonald’s Global 2008 Beijing Olympic Games Sponsorship
Ogilvy: National Heart, Lung, and Blood Institute The Heart Truth Campaign and Red Dress Project
MS&L: Tampax & Always, Protecting Futures
Ketchum: The Clorox Company, Green Works

Corporate

Fleishman-Hillard: AT&T, AT&T 2.0
Ogilvy: Federal Emergency Management Agency (FEMA), Making America FloodSmart
Peppercom: Honeywell, Got 2B Safe! Awards Program
Ketchum: IKEA North America, Man Lives In IKEA
Ketchum: Lenovo--How Lenovo Built Its Brand at the Olympics
Ketchum: Liberty Mutual--The Responsibility Project
GolinHarris: The Society of Actuaries Actuaries--Risk is Opportunity

Crisis Management

Ogilvy: American Chemistry Council--From Toxic to Truthful: Turning the Tide on Phthalates
Fleishman-Hillard: Bumble Bee Foods/Castleberry's National Food Recall, Public Health & Safety From Botulism Risk


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