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We've been talking about PR Week's black-tie bash at Tavern on the Green tomorrow night (ok guys, you don't really have to wear a tux), and yesterday caught up with new Editor-in-Chief, Keith O'Brien to get some more info on this year's awards.

PRN: What lengths does the PR Week team go to in order to keep the winners secret?

KO: "The judges are aware of the finalists for the categories they view on judging day, but they also know that is something they are expected to keep to themselves - our judges take their jobs very seriously (finalists are announced in January)."

"The second round of votes (after finalists are determined) are tallied in secret, so the judges do not know who has won until the Awards. While people may be curious to find out earlier, we obviously think this is the most exciting way to do it."

Looks like PR Week is doing quite well with those submission fees. PRN: Are this year's attendance numbers equal to, greater than past year's?

KO: "Attendance figures are still to be determined, but we attract about 1,000 people each year. I can say that we received a record number of award submissions this year."

Alas, the black-tie PR crowd stays pretty calm. PRN: What are some of thre craziest reactions you've seen from a winning person/team?

KO: "I can't recall any back flips or anything. People get very excited and emotional about their wins, however. And it's not surprising, given the amount of work they put into their campaigns and submissions."