Burson-Marsteller is getting all touchy-feely and what not. Today the firm launched Caring Consumer, a subgroup of the consumer and brand marketing practices that also incorporates experts from the CSR and corporate groups to bring notice of corporate good deeds to the consumers who care.

A big part of the new group is the Consumer Care Package, a tool that analyzes a company’s CSR efforts versus the landscape for those efforts to show how a brand can reach consumers and what the ROI of that comms program would be.