TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

B-M Offering the ‘Fan Experience’

Burson-Marsteller has added a new offering to its consumer and brand marketing practice: Fan Experience will help clients further capitalize on their sponsorship buys across sports, arts, entertainment, and culture.

The offering builds on a program the firm has been using over the past year. B-M worked with MetLife to announce MetLife Stadium, organizing events and other comms programs, which led to further work with the company throughout 2011. Jason Teitler, managing director, of the U.S. consumer and brand marketing practice, said in a statement that brands must now turn “fan affinity into brand affinity.”

B-M also recently added the Caring Consumer group to this consumer practice, which is meant to help clients talk about their CSR efforts.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!