Burson-Marsteller UK has launched Be More, the firm’s brand marketing practice led by managing director Philippe Pendaries. The practice team is composed of 20 members including traditional consumer practitioners, digital specialists, content creators, and designers. Recent additions include Joe Sinclair, head of digital and Dan Humphries, director of audiovisual comms. The practice is looking for new hires.

Accounts include Sony Ericsson, Activia, Shell, and De Beers. And recently, the practice was awarded the Ford consumer business, according to PRWeek UK.