Carol Ballock is joining Weber Shandwick as EVP in the firm’s corporate practice, overseeing the Voiceboxx and Scoreboxx programs, which use speaking engagements and various rankings to raise executive and corporate brand visibility. She will report to Paul Jensen, the North American corporate practice chair.

Previously, she was MD of the corporate and financial comms practice at Burson-Marsteller. She’s also contributed to the book Wisdom of the CEO, 29 Global Leaders Tackle Today’s Most Pressing Business Challenges.